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We are looking for a Website Content Designer to join a leading education based publishing company on a 6-month contract. As a Web Content Manager, you will be responsible for the marketing websites and integrated digital channels. You will work within a specialist digital channels team, receiving and interpreting content and functionality requests from across the Product Marketing organisation and managing a substantial content management system (Adobe Experience Manager), as well as a variety of digital tools and applications. We are looking for an individual who will bring expertise and new ideas to the table, to grow and evolve with the business as part of a high performing team.

Responsibilities

  • Ensure high-quality implementation and delivery of website content & site personalization experiences to support web & related business stakeholder strategies, in accordance with brand & web best-practices.
  • Create new website pages & landing pages utilizing standardized sets of page templates, layout containers, components, and experiences (for desktop, mobile & tablet devices) to meet cross-channel stakeholder needs.
  • Maintain and improve where necessary, web content workflow management system & processes to ensure timely delivery of requests and campaigns; stay apprised of progress, changes, and potential obstacles across the team.
  • Work in partnership with marketing and technology teams to ensure that web content requests are met.
  • Ensure that all website content follows the company's established style and procedures; maintain brand and messaging and promote the sharing of web content best practices across all web properties.
  • Align with UX and digital experience teams to identify opportunities to improve the customer experience.
  • Acting as web product owner, partner with web development teams to define business requirements for new web functionality, and ensure new functionality is properly implemented and utilized across all web properties.
  • Liaise with developers, data analysts and marketing automation specialists to achieve change
  • Collect and analyse performance metrics, to drive improvements and improve performance
  • Build and maintain web forms in support of website lead generation and marketing campaigns
  • Lead and perform troubleshooting and remediation of break fixes as needed.
  • Maintain an understanding of new technologies and best practices in website technologies, design principals, SEO, analytics and related digital marketing fields.
  • Analyze and report on website analytics and campaign data to identify trends and insights that achieve goals & efficiencies.
  • Act as the digital channel team's SME for the Adobe Experience Manager (AEM) content management system, and any other CMS in operation.
  • Support the Digital Marketing Communications Manager, Digital Channels, in the definition and delivery of the website roadmap

Requirements:

  • Strong knowledge of CMSs and related tools and platforms (e.g. Adobe Experience Manager, WordPress, Sitecore)
  • Excellent web copywriting skills
  • Good understanding of best-practice editorial and technical SEO (eg SEMRush)
  • Exposure to content migrations and/or website launches or web development
  • Strong confidence with Google Analytics 360
  • Basic knowledge of html and CSS
  • Basic knowledge of Photoshop or similar image manipulation packages
  • Good understanding and passion for UX and web content design
  • Able to build web forms using basic coding skills (Formstack, Form Assembly etc.)
  • Experience of managing websites for large complex organisations
  • Strong project management experience of web build, design and UX
  • Experience of marketing automations (e.g. Salesforce Marketing Cloud, Pardot)
  • Experience of working in an Agile environment, and of creating specifications and wireframes for developers
  • Technically minded, with an understanding of HTML, CSS, JavaScript and other web technologies
  • Highly organised, with the ability to work on multiple projects at once
  • Comfortable with web analytics, keyword strategies, usability and design

Benefits:

£255 pd PAYE / £300 pd Umbrella

Desired Skills and Experience

  • CMS
  • Figma
  • copy
  • copywriting
  • h1
  • h2
  • h3
  • marketing
  • marketo
  • meta data
  • metadata
  • UX
  • web content
  • web content designer
  • web content management
  • wireframe
Interested? Apply for this role GBP £32-38 hourly Apply
Goodman Masson
Visit website London, UK
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