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This role may also be located in our Playa Vista, CA campus.

Note: By applying to this position you will have an opportunity to share your preferred working location for this position from the following: San Francisco, CA, USA; New York, NY, USA; Portland, OR, USA; Los Angeles, CA, USA

Qualifications

Minimum qualifications:

  • 4 years of content strategy experience at an agency or in-house
  • Experience working on digital brand platforms and editorial processes (e.g. style guidelines and content management systems)
  • Experience with content modeling or collaborating with UX teams on wireframes
  • Ability to speak and write in English fluently

Preferred qualifications:

  • Experience in SEO and localization strategies
  • Experience working in agile product development environments; able to adapt quickly and collaborate across disciplines
  • Ability to flex across content strategy and occasional copywriting
  • Ability to manage multiple workstreams on various products
  • Excellent communication skills and an ability to simplify complex topics for users with meticulous grammar, and proofreading skills
  • Knowledge of defining project schedules, scoping work, and managing stakeholders

Brand Studio is focused on building the Google brand. By combining user insights, strategic thinking, beautiful design and storytelling, our team creates a wide range of work that drives Google’s reputation for being helpful to people, businesses, and communities. Our work also aims to build advocacy and trust in the brand. To achieve that, we’re a multidisciplinary team of marketers, strategists, insights specialists, creatives, producers, and engineers who work together to create exceptional marketing.

As a Content Strategist, you’ll be responsible for the planning, development, and governance of cohesive communications across multiple touchpoints. Tasks may include web editorial strategies, guideline creation, brand storytelling, copywriting, and content analysis including audits and taxonomies.

As a Content Strategist, you will develop product experiences by creating meaningful copy, and narratives, that helps users navigate and enjoy our products and destinations. You’ll work on a Creative team within Marketing, partnering with Design, UX, Strategists, Product Management, and Engineering to maintain a consistent, authentic voice across products, driving intentional communication with every word. You’ll use empathy, logical reasoning, and data to strengthen content choices, and you’ll pursue a deep understanding of your products in order to find the right words. You’ll define guidelines and develop tools to help your cross-functional team members make good content choices too.

You will be able to thrive in a fast-paced and often unpredictable environment. In this role you'll be working closely with the aforementioned partner teams to guide the effective deployment of the content and tools we have at our disposal to remind the world what they love about our brand.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Create strategic narratives to drive cohesion between multiple websites and related products. Create guidelines, including defining copy tone and voice style.
  • Review and synthesize insights to help shape digital and editorial strategies. Incorporate feedback from multiple sources and iterate rapidly on mockups.
  • Inform UX flow, in partnership with designers, to determine UI text and appropriate messaging hierarchies. Develop documentation to ensure copy and content handoff to partner teams.
  • Fulfill several project requests simultaneously while meeting tight deadlines. Responsible for content modeling and content management workflows; SEO and localization strategies.
  • Develop a strong understanding of Google’s digital ecosystem to drive consistency across platforms. Leverage the written word to advocate for the brand in authentic and imaginative ways.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

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