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✨ An 'Ask Me Anything' for aspiring Content Design leaders with Rachel McConnell Register now

Who we are

At the Government Digital Service (GDS), our mission is to build a simple, joined-up and personalised experience of government for everyone. Using our unique position at the centre of government, we develop services that work for the user, however complex the underlying systems may be. We believe that ensuring things work for end users is the only way to realise the efficiencies that come with digital transformation.

Our focus is on delivering five missions in the following areas:

  1. GOV.UK as the single and trusted online destination for government information and services
  2. Joined-up services that solve whole problems and span multiple departments
  3. A simple digital identity solution that works for everyone
  4. Common tools and expert services
  5. Joined-up data across departments

You can read more about these missions and our vision for the transformation of government in our 2021-2024 strategy

What you'll do

As a Senior Content Designer you’ll:

  • identify and build strong relationships with stakeholders across large-scale and high-profile projects, influencing and collaborating with them to improve content quality
  • create and iterate user-centred content efficiently and to a high standard
  • use analytics data, user feedback and user research to identify the needs of users, map user journeys and inform content strategy
  • review and provide direction on the work of other content designers and experts from other disciplines
  • manage relationships between your team and other teams in GDS to ensure consistency and share good practice
  • contribute to guidance for government, including content principles and patterns
  • contribute to the cross government and GDS content design community 
  • help colleagues and stakeholders from other disciplines understand what content design is, why it’s important and how to work with content designers

Who you are

We’re interested in people with skills in:

  • creating, iterating, publishing and managing high-quality, user-centred content
  • making complex language and processes easy to understand
  • using analytics, user feedback, and user research to evaluate and improve content
  • building relationships with stakeholders to understand their goals and working with them to improve user journeys and content quality
  • managing multiple projects and adapting to changing priorities and deadlines
  • providing feedback to and mentoring others to make sure they’re delivering quality work 
  • working on the development and implementation of content strategy
  • reviewing and improving processes and working with content publishing systems


The selection process for this role consists of:

  • An application screening process
  • A task to complete
  • An interview

Please note if we receive a high volume of applications we will shortlist against the leading criteria: 

  • creating, iterating, publishing and managing high-quality, user-centred content


Additional Information

GDS is based in Bristol, London and Manchester, and you will be working with colleagues across all three sites. GDS supports flexible working, including a balance between office and home-based working. Normally this will mean 2 days a week in the office, or more if that works better for you and the role.


A reserve list will be held for a period of 12 months, from which further appointments can be made.

Candidates that do not pass the interview, however have demonstrated an acceptable standard will be considered for similar roles at a lower grade. 

Interested? Apply for this role GBP £49k-55k annual Apply
Government Digital Service
Visit website London, UK
Our mission is to build a simple, joined-up and personalised experience of government for everyone
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