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The Boticário Group's technology area has been transformed, more than a support area, we are responsible for building a technological and digital environment in all our stores and also for our resellers, connecting people and creating unique experiences in each contact with the GB. 

We are protagonists in this movement, thinking not only of our consumers, but also of all employees, combining beauty and technology is our business! Here you will find an environment of challenges, learning, exchanging experiences and the best… 

Opportunity to build the technological future of this Group that keeps growing! If you consider yourself a disruptive professional who is open to constant innovation, we want you here with us to be part of this team, do you meet this challenge? 


  • Work together with  product designers ,  product managers, SEO analyst  and engineers to decide the best communication strategy through the digital products of the boticário group. 
  • Transform complex concepts into clear, consistent and attractive text, applying the tone and voice of the brand. 
  • Write clear and direct content, focusing on the user's perspective, thinking about accessibility and the inclusion of people. 
  • Maintain technical specifications, documentation and glossary. 
  • Defend narrative consistency throughout the user's journey and ensure the best experience. 
  • Design conversational flows, user stories and strategic definition in interfaces and  chatbots . 
  • Apply the tone and voice of brands in group chatbot  dialogs  . 
  • Plan and conduct collaborative work sessions. 
  • Promote and multiply UX Writing within the areas of design, technology and other departments. 
  • Definition, presentation and defense of content choices based on content-first strategies  . 
  • Ensure balance between written and visual communication. 
  • Research and apply language-oriented usability tests. 


  • Ease of writing and mastery of the Portuguese language. 
  • Sensitivity to avoid biases such as gender issues. 
  • Expertise in building content strategy along with different areas. 
  • Knowledge in conversational prototype construction and application of written content. 
  • Higher education in Communication, Marketing, Advertising, Design, Technology or Journalism. 
  • Intermediary English; 
  • Experience in a similar position in the UX and Design area or web companies, agencies, fintechs or e-commerce; 


Grupo Boticário promotes diversity and we want with us people who change the game and look good, regardless of sex, race, sexual orientation, religion, nationality, age or disability.

Can you identify with our way? So come do beauty with us!


In the beauty segment, we are a laboratory, research, factory, logistics, marketing, retail. Here, more than 12 thousand employees live the process of dreaming about a product until seeing it reach the point of sale.

We multiply beauty through our multi-brand, multichannel and multinational strategy. Our consumer brands are O Boticário, Eudora, Quem disse, Berenice?, Vult and Eume MultiB is responsible for the distribution of private and partner brands in pharmacies and multi-brand stores. Already Beautybox and Web Beauty is beauty our digital platforms.

More than 350 million products come out of our industries each year. It's more than one unit per Brazilian! There are more than 4,000 sustainable points of sale in 1,750 cities, making us the largest chain of beauty franchises in the world! Through e-commerce and direct sales catalogs, our brands reach consumers in 100% of Brazil . And it is through this entrepreneurial attitude that we take our products to 15 other countries .

We grew and, as our business grows, we expanded our contribution to development, maintaining the commitment to invest 1% of our revenues in sustainability initiatives, in the activities of the Grupo Boticário Foundation for Nature Protection and the Grupo Boticário Institute.

Our success is already recognized by the market, in 2018 we received the award for best company in the Consumer Goods category of the Exame Sustainability Guide, we have the GPTW seal, we are in the 4th position in Merko's reputation ranking and our CEO is among the 5 highest rated leaders in the country.

Here, we create opportunities for beauty to transform everyone's life and thus transform the world around us.

Interested? Apply for this role Apply
Grupo Boticário
Visit website Curitiba, BR
Somos uma empresa brasileira com 12 mil colaboradores que constroem juntos o futuro da beleza em mais de 15 países.
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