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We simplify wellness so you can find everything in one place. Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy.


We are passionate about our mission! Whatever your job title is, here you can make a global impact and change people’s lives. At Gympass, we collaborate, set high achievable goal expectations, and focus on the end result. It's a challenging, evolving environment that allows you to learn and grow. You will face a disruptive and emerging business model that will push you in several areas, with no boundaries for creation and collaboration.


We’re looking for a talented Content Strategist Lead to join our Marketing team in São Paulo!

The goal of this area is to turn Gympass into a relevant and inspiring brand. 


  • Help us build a strong and relatable brand for our members through relevant content strategies, always aiming for creative excellence, deep consumer understanding, and data/insights-driven mindset;
  • B2C Insight Hunter; 
  • Lead and craft the editorial strategy, from calendar to execution in partnership with our agencies and the Community Team; 
  • Materializing business goals into authentic, impactful and engaging editorial content;
  • Developing briefs, presenting content strategies, managing partners, and engaging internal/external stakeholders through passion and arguments you strongly believe from the work you'll deliver.  


  • At least 4 years working on comms, preferably in planning or content roles;
  • A plus is an experience in working with brands that are in constant conversation with pop culture, multi-targets, multi-regions, and under a global business plan;
  • Track record of solving complex challenges in a creative effective way always aiming for local relevance contentwise;
  • Agency management;
  • Fluent/advanced English;
  • Culture savviness, deep interest in content/culture behavior knowing how to move brand levers as Influence / Partnerships/ Paid Media /Owned Channels/ etc. to create brand-defining moments;
  • Capable of identifying challenges, trends, and insights to transform them into relevant engaging content solutions; 
  • Analytical and organized;
  • Sense of leadership and knowing how to direct a team of people;
  • Like working in a dynamic environment and know how to work under pressure;
  • Resilient, sense of innovation and urgency;
  • Be fit with the attitudes desired by Gympass.


We're a wellness company that is committed to the health and well-being of our employees. Our benefits include:

WELLNESS: Health, dental, and life insurance health.

GYMPASS DISCOUNT: We believe in our mission and encourage our employees and their families to find their passion too. 

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. 

BR: Vacations after 6 months and 3 days off per year 

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family.

BR: 100% paid parental leave of 6 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent, Also extended maternity leave under local legislation 

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.  

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! 

FLEXIBLE SCHEDULE: We give our employees some flexibility to adjust their working hours, letting them adjust their starting time within a range of 3 hours.  

And to get a glimpse of Life at Gympass...follow us on Instagram @gympasscareers,  Facebook “Life at Gympass” and LinkedIn

Belonging @ Gympass

Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. 

Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

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A complete corporate platform, making wellbeing universal.
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