Job description
Hamazaki Wong is a multi-disciplined marketing-communications agency with a multicultural marketing practice. We work with a range of national and local brands, and have a strong community presence. We are a group of talented marketers, independent thinkers and creatives who follow a disciplined process, but are unafraid to defy convention and blaze our own path. We are cultural navigators comfortable in our own identities but find delight in the demographic mosaic that’s growing and evolving around us. We are marketing entrepreneurs. We are our own brand of agency created for modern times like this.
About the Role:
We are seeking a talented, motivated and leadership driven Chinese Copywriter and Content Strategist. You have high standards and a tradition of excellence. Your conceptual abilities are matched by your love of ideas and words that inspire and move customers and minds. You know the difference between writing for a novel from writing for advertising from writing for social media. You have worked with, or aspire to work with, leading brands and companies in a variety of media from traditional to digital to social. You have a marketing brain but are an artist at heart. You have an attitude of learning and are curious about the world. You strive to better yourself every day and have leadership potential. You are able to present your ideas in a compelling and persuasive way. You are conversant in English and can use that fluency to your advantage.
Key Responsibilities:
- Brand and Campaign Strategy:
- Support in the creation of branding and campaign strategies, creative concepts, and directions.
- Collaborate with internal and external stakeholders to deliver impactful campaigns.
- Assist in developing media relations strategies and managing media outreach to elevate brand visibility.
- Creative Advertising Copywriting:
- Develop creative ad concepts and copy in Simplified and Traditional Chinese, aligned with brand values and campaign objectives.
- Craft messages that inspire, engage, and drive campaign performance for use in traditional, digital, and social environments.
- Write and draft content for social platforms including WeChat, RED, Meta, and others, tailored to audience sensibilities.
- Ensure content resonates with the target audience while maintaining brand consistency.
- Back-translate Chinese copy into English for non-Chinese clients.
- Relationship and Project Management
- Identify influencer campaign opportunities and coordinate with influencers.
- Develop influencer campaign briefs that align with brand objectives and oversee execution.
- Build and maintain strong relationships with media partners to support campaign success.
- Act as the point of contact for Chinese-language media collaborations.
- Support campaign production processes by collaborating with clients, creative teams, and media partners.
- Ensure timely delivery and alignment with client objectives and expectations.
- Qualifications:
- A minimum of 3 years’ experience in creative agencies, media environments, or in-house marketing teams on the client side.
- Exceptional writing skills in both Simplified & Traditional Chinese.
- Proven experience in advertising, content creation, or social media strategy.
- Live and breathe social media (WeChat, RED, Douyin, Meta etc.), staying updated on the latest trends, algorithms, and audience behaviors.
- Experience working with influencers and managing influencer campaigns, from ideation to execution.
- Ability to develop creative concepts and align them with strategic objectives.
- Excellent organizational, communication, and leadership skills, with the ability to manage multiple projects and collaborate with cross-functional teams.
- Fluent in both Chinese and English, with the ability to communicate effectively across languages and cultural contexts.
Job Type:
Full-time, Permanent
Remuneration:
$50,000 - $58,000 depending on experience
Additions:
Bonus as permitted
Benefits:
Casual work environment
Company events
Dental plan
Extended health benefits
Life insurance
Paid time off
RRSP match
Vision care
Schedule:
This is a full-time role with a hybrid work environment (3 days in office, 2 days work from home)
