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We are looking for a results-oriented and passionate Content Marketing Manager who will be responsible for crafting and delivering the HealthVerity story through various digital channels. Leveraging a mix of copywriting, campaign management, social media and SEO expertise, this individual will partner closely with marketing and internal SMEs to develop an effective content strategy to support marketing objectives. 

The ideal candidate has healthcare / life sciences background and is familiar with content creation geared towards Pharma manufacturers or other enterprise healthcare organizations. We’re looking for someone who takes a data-driven approach to content creation, using data to develop and refine ideas, spot opportunities and create something compelling. This individual will be both a strategist and executioner, who enjoys seeing the big picture as much as tracking daily metrics and thriving on a fast-paced, nimble team!

What you’ll do

  • Lead content strategy to meet specific marketing goals including: lead generation, SEO, brand awareness and client engagement
  • Collaborate with marketing, design and sales to develop content execution plans that support a consistent customer journey
  • Develop quarterly content calendars to map production of published blogs, case studies, e-books, videos and other collateral, etc
  • Increase key performance metrics to attract and move audiences with content, including organic traffic, time on page, click-thru rates, subscribers, form fills and registrations
  • Curate monthly content strategies using keyword research and competitive analyses
  • Recommend changes to website architecture, content, linking and additional factors to improve SEO positions for target keywords
  • Manage social media presence on LinkedIn and Twitter with the goal of growing engagement and improving organic social traffic to the website

Your background

  • A Bachelor's degree in marketing, communications or similar area
  • Healthcare / Life sciences industry experience strongly preferred
  • At least five years of digital marketing / SEO / content marketing work in a collaborative B2B environment
  • Expert knowledge across all major social media and digital platforms with a knowledge and passion for following trends and emerging platforms
  • Strong writing and communications skills with experience writing for a variety of platforms
  • Excellent writing and editing skills; highly detail-oriented
  • Conscientious, and proven ability for time management

About HealthVerity

Pharmaceutical manufacturers, payers and government organizations have partnered with HealthVerity to solve some of their most complicated use cases through transformative technologies and real-world data infrastructure. The HealthVerity IPGE platform, based on the foundational elements of Identity, Privacy, Governance and Exchange, enables the discovery of RWD across the broadest healthcare data ecosystem, the building of more complete and accurate patient journeys and the ability to power best-in-class analytics and applications with flexibility and ease. Together with our partners, HealthVerity has built the modern way to data for the health insights economy. To learn more about the HealthVerity IPGE platform, visit www.healthverity.com.

Our company challenges

  • Empowering clients with highly rewarding data discovery and licensing tools
  • Ingesting and managing billions of healthcare records from a wide variety of partners
  • Standardizing on common data models across data types
  • Orchestrating an industry-leading HIPAA privacy layer
  • Innovating our proprietary de-identification and data science algorithms
  • Building a culture that supports rapid iteration and new possibilities

We have big plans

The infrastructure and culture we are building will provide an environment that cultivates innovation. We want to move fast knowing we can fix anything we break along the way. If a new need arises, we want to turn around a solution quickly. We want to solve our challenges in ways that create even more possibilities. We’ve created a platform that will scale to support an ever-growing array of data providers and innovative products and services. You must be able to think big while still delivering on near-term requirements.

HealthVerity is an equal opportunity employer devoted to inclusion in the workplace. We believe incorporating different ideas, perspectives and backgrounds make us stronger and encourages an environment where ageism, racism, sexism, ableism, homophobia, transphobia or any other form of discrimination are not tolerated. At HealthVerity, we’re working towards an innovative and connected future for healthcare data and believe the future is better together. We can only do that if everyone has a seat at the table. Read our Equity Inclusion and Diversity Statement.

If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to careers@healthverity.com

HealthVerity offers in-office and remote options, so you can work from anywhere within the US! 

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HealthVerity
Visit website Philadelphia, PA
A transformational approach for the modern healthcare enterprise.
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