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Content Marketing Manager

Hibob New York City, NY
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Job description

About Us

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 1500 midsize and multinational companies.

Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.

Come and be you with us 

Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.

What will you do?

HiBob is looking for a talented content manager to join our growing, global content team. The ideal candidate has experience working with SaaS products and creating content that tells big stories while remaining true to a specific tone of voice and brand guidelines. This position is responsible for increasing brand awareness and powering our lead generation engine by creating content such as webinars and in-person event collateral, sales enablement materials, supporting content syndication, and much more.

You should be able to transparently manage content projects from beginning to end. You will work with Sales, Product Marketing, Performance Marketing, Customer Support, PR, and our customers to create engaging, educational, and valuable content. Collaborating with them is a crucial part of the role. 

Candidates are expected to be native English speakers with experience writing for a B2B audience of professionals and business people. 

This position will report to the Head of Content in the Tel Aviv HQ and be the first of its kind in our New York office.

  • Craft interesting, well-researched content to drive traffic, engage, and convert target customers; content includes guides, blog posts, website copy, webinar abstracts and decks, customer stories, in-person event collateral, and more.
  • Become our in-house US content expert. Understand the US market, important themes and topics, and use that information to write content that speaks directly to the US audience.  
  • Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy.
  • Serve as primary content marketing liaison for all US content needs, working with field marketers, sales leadership, partnerships, and more to understand needs and create content that meets business goals. 
  • Handle a high volume of work, manage long-term projects, and quickly respond to shifting business and market needs.
  • Translate the HiBob brand style and tone of voice into content that is valuable to and appeals to HR professionals.
  • Use metrics to track your content performance and contribute to overall content strategy; you should have comfort and experience using and reporting on lead generation and awareness metrics.

As an HR company, HiBob seeks to create a best-in-class employee experience for all Bobbers. We take immense pride in the diversity of our team and in creating an environment that is fair and equitable for all. Ensuring pay equity across race, gender, and all other forms of diversity is pivotal to this mission.

When determining salary ranges for our roles, we look at external market data and the salaries of Bobbers holding the same or similar roles. Our pay bands are wide because great candidates come to us with a broad range of experience and skill sets. When making individual pay rate decisions, we take into account the candidates’ depth of experience, their qualifications relative to incumbent employees, and their location-among other factors. 


Requirements are often considered a measure of how equipped you are to do the job, but sometimes, they aren’t the only factor. If you don’t have nearly enough experience or do not have all the skills, we’d still like to hear from you. This could be the perfect fit for you and us.

  • Native English speaker
  • Bachelor’s degree in Journalism, Communications, English, Creative Writing, or similar
  • Min. 8 years of professional writing experience in high tech or B2B SaaS (experience working in HR a plus)
  • A passion for writing engaging, people-focused stories
  • Strong writing and editing skills, experience working in a fast-paced environment with multiple concurrent projects
  • A desire to work cross-functionally, partnering closely with design and internal stakeholders from several teams
  • The ability to work in a team environment and independently
  • An understanding of SEO and organic traffic best practices
  • A solid understanding of content and social marketing industry trends, tactics, and user behavior.

The application must include a portfolio that demonstrates strength in storytelling and a variety of brand, corporate, and thought leadership topics.

Join our village

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

  • Stock options at a high-growth unicorn startup
  • 100% subsidized medical, dental, and vision coverage for employees
  • 401(k) with a 3% company match starting from Day 1
  • Hybrid working model for bobbers in the NY metro area
  • Work from home allowance to get your home office set up!
  • Temporary remote work from anywhere in the world for up to 2 months after 6 months of employment
  • Annual Headspace subscription and wellness benefits
  • Two social impact days per year for volunteering
  • Bob balance days - 3 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
  • Employee referral program - $2,500 bonus for each successful referral with an additional ambassador bonus
  • Fun and frequent social events (in-person and virtual)
  • We love birthdays - take the day off and receive a special gift 
  • Dog-friendly office

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!

Salary range USD $100k to $150k annual
Date posted 9th November 2022
Commitment Full-Time
Place of work New York City, NY
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