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Under the general direction of a manager, the Sr. Content Marketing Manager is responsible for all aspects of content marketing including planning, creating, and distributing content to achieve Inmar’s business goals.

This position requires knowledge of content and marketing best practices, technical skills to create and distribute content, as well as the ability to pull and analyze data to evaluate the success of Inmar’s marketing efforts. The incumbent must work collaboratively with cross-functional teams and stakeholders to develop a content strategy, social strategy, website strategy, paid media and D2C/B2C strategy.

As a senior member of the team, the incumbent will provide leadership on the Corporate Marketing team, Product Marketing team, and throughout the organization. This role will provide guidance and direction to more junior members of the team and assist with training as needed.

Primary Accountabilities:

Leadership/Collaboration (45%)

  • Work with product marketing teams on the development of integrated marketing campaigns
  • Lead ongoing content creation including copy and graphics for website, blog posts, social media, thought leadership, and more
  • Lead the development of assets for organic and paid marketing efforts
  • Work with the product marketing team, designers and other internal teams in Jira to keep projects moving and on deadline
  • Calendarize content and work with team members to ensure Inmar’s external communications are balanced and well-coordinated
  • Work with Media Planner to ensure paid marketing materials are correct and on deadline
  • Work with the business unit to identify marketing opportunities that support business goals
  • Collaborate with writer, designers and product marketing team on all content creation, site updates, PR and surveys
  • Manage content distribution across all platforms, with a heavy focus on digital 
  • Stay up to date with marketing and content best practices and generate new ideas to engage the target audience
  • Build effective presentations to summarize marketing efforts, share new ideas, and/or evaluate opportunities

Influence (30%)

  • Influence the strategy for copy and graphic development
  • Work with cross-functional teams to develop ideas for campaigns based on products and events 
  • Share industry research to stay on top of changing platforms, metrics, etc
  • Work with internal team and product marketing to ensure adherence to all established strategies, guidelines and best practices
  • Make data-led recommendations to the team, to product marketing, and management 
  • Troubleshoot problems as they arise, and coordinate communication of solutions

Technical (25%)

  • Optimize all content for SEO effectiveness
  • Leverage BrightEdge SEO platform for keyword research and to optimize website pages on inmar.com 
  • Support the Product Marketing team by providing guidance in creating search-optimized content
  • Build new pages, make updates, and maintain existing pages on Inmar.com
  • Publish press releases
  • Assist with paid media planning or execution as needed
  • Pull data from a variety of sources including Google Analytics, BrightEdge, Meltwater, and Social Platforms to evaluate marketing efforts
  • Create meaningful and actionable reporting and analysis on website performance, social media performance 

Required Qualifications: 

  • Bachelor's degree in journalism, marketing, or a similar field of study
  • 5-10 years of experience in a marketing role; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position
  • An understanding of design, copy and web best practices/guidelines
  • A strong understanding of brand development and multichannel marketing concepts
  • Good writing skills across a variety of channels and formats
  • Basic technical knowledge of HTML, web publishing, SEO, and web traffic metrics 
  • Organizational and time-management skills, the ability to multi-task and juggle multiple priorities and deadlines 
  • Understanding of social media platforms
  • Hands-on experience with Google Suite
  • Experience or exposure to media planning and buying principles
  • Experience in SalesForce, Pardot, Jira, Meltwater, Google, and Drupal a plus

Individual Competencies:

  • Integrity:Gains the trust of others by taking responsibility for own actions and telling the truth.
  • Self-Awareness: Possesses an honest understanding of own values, desires, thought patterns, motivations, goals and ambitions, emotional responses, strengths and weaknesses, and effect on others.
  • Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually-beneficial partnerships, leverage information and achieve results.
  • Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
  • Effective Execution:Translates broad conceptual understanding of the company's strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.
  • Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization.
  • Communication:Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.
  • Influence: Persuades or convinces others to support an idea, agenda, or direction through establishing credibility, using data and facts for support, directly addressing a person's concerns or issues, and making connections while wielding power and authority in an effective and fair manner.

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

While performing the duties of this job, the associate is:  

  • Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
  • Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
  • Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.
  • Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.

Safety:

  • Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

  • Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, and requirements and exceed their expectations. 
  • Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client. 
  • Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results. 
  • Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability. 
  • Understand that results are important and focus on turning the mission into action to achieve results following the principles of Agile Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
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Inmar Intelligence
Visit website Winston-Salem, NC
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