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Content Strategist

Instagrid Ludwigsburg, DE
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Job description

We are growing. Will you be part of our journey?

At Instagrid, we work together to make the world a little bit better. We have a strong, innovative product, a motivated team and a clear vision. What we are missing? YOU! To continue our success story, we are expanding our Marketing & Communications Team.

As a Content Strategist (f/m/d), you'll be the architect behind our content ecosystem. Your mission? To create a cohesive, impactful, and user-centric content strategy that resonates with our brand and audience. You'll collaborate with cross-functional teams, from marketing to design, to ensure our content hits the mark. Success in this role hinges on your ability to develop and communicate a clear content vision, dive deep into audience insights, map out the customer journey, optimize content across channels, establish content governance, and measure performance to drive continuous improvement. 

Responsibilities and Duties

  • Strategic Vision: Develop and communicate a clear content vision that aligns with our brand identity, business objectives, and user needs.
  • Audience Insights: Dive deep into audience personas, behavior, and preferences. Understand what makes them tick and tailor and guide content accordingly.
  • Content Mapping: Map out the customer journey and identify touchpoints where content can make a difference. From awareness to conversion, you'll be the content compass for content creators and managers across functions.
  • Channel Optimization: Know your channels—whether it’s our website, social media, email, or beyond. Work with colleagues to optimize content for each platform, ensuring consistency and impact.
  • Content Governance: Establish guidelines, workflows, and governance structures. Maintain content quality and consistency across the board.
  • Metrics and Insights: Measure content performance, analyze data, and iterate. You’re not afraid of spreadsheets or A/B testing.

Job requirements

  • Bachelor's degree in media, communication, journalism, marketing, or a comparable field.
  • 7+ years of experience in content strategy, preferably in a fast-paced environment.
  • Proven track record of developing and implementing successful content strategies.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication and collaboration skills with the ability to work effectively across teams and departments.
  • Creative thinker with a passion for storytelling and user experience.
  • Knowledge of SEO best practices and content management systems.
  • Proficiency in using analytics tools and platforms.
  • Ability to thrive in a dynamic and fast-paced environment.
  • Attention to detail and commitment to quality and excellence.

What we offer

  • a dynamic environment in a fast-growing structure with a very flat hierarchy
  • the opportunity to join a company at the cutting edge of its field
  • a laptop (Apple or Windows)
  • 30 days paid vacation 

At Instagrid, we are deeply committed to equal employment opportunities as we believe in the power of diverse teams. We do not just accept diversity but actively search for the best talent regardless of gender, ethnical origin, age, religion, sexual orientation or place of origin. Working as a team, we treat each other with respect and value each other’s opinions to achieve our common goals.

We are looking forward to receiving your application!

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Salary range Not specified
Date posted 13th May 2024
Commitment Full-Time
Place of work Ludwigsburg, DE
Additional information Hybrid
Apply now Report as expired You will be taken to the employer's website to submit your application.
Apply now Report as expired You will be taken to the employer's website to submit your application.
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