This job allows remote work now, but if needed to work on-site, the client is mandating all on-site workers be vaccinated unless a medical/religious exemption is granted by the client.
The Sr. Web Content Specialist will author, review and optimize marketing content. This position resides within the Web and eComm Team of Corporate Marketing. As part of the team, you will join a talented, energetic group of digital marketing professionals dedicated to delivering the best possible experience for our site visitors. In this role, you will leverage data, research, and your understanding of visitor goals to shape website narrative and create content experiences tailored to our target audiences. Your work truly matters in this role by ensuring that the best content is delivered suited to visitor needs while delivering against content conversion goals.
Author new web pages aligned to strategic SEO opportunities defined by our Content Strategist
Author and collaborate with stakeholders during the review and revision process to reach finalized web copy
Provide content strategy for content placement and content crosslinking
Recommend strategic content to stakeholders that are already available, in process of creation, or do not yet exist
Optimize existing web pages for increased KPI and conversion performance including page views, SERP ranking, form completion, lead generation, content consumption and revenue attribution
Audit content across our marketing website that is aligned to strategic visitor segments.
Recommend targeted content experiences to visitor segments via Adobe Target
Assist with the creation of new behavioral-based visitor segments
Edit the work of other writers or freelancers within Global Marketing
Required Skills/Qualifications:
2+ years of equivalent experience in a similar role with similar responsibilities
Scientific background with an understanding of genetic sequencing technology a plus
Understanding of core usability best practices
Outstanding copywriting ability
Experience with SEO keyword research tools like MOZ and Google Keyword Planner
Ability to author compelling and engaging copy for end-users
Solid understanding of AMA Manual of Style
Basic / Intermediate HTML skills
Familiar with enterprise content management systems
Experience writing copy for a regulated industry
Understanding of web analytics a plus (Adobe Analytics, Google Analytics)
A/B Testing experience is a plus
Must understand the proper use of fonts, graphics, templates, and style sheets.
English proficiency, attention to publications standards, and excellent grammatical and editorial skills are required.
Team player with a strong work ethic
Must be organized, detail-oriented, and able to successfully manage multiple projects from concept to publication under tight deadlines and with minimal oversight
Education:
Bachelor's Degree in biology, molecular biology, genetics, or other life science field
Salary rangeUSD $45+ hourly
Date posted15th June 2022
CommitmentContract
Place of workSan Diego, CA
Additional informationRemote considered
Similar jobs
University of the PacificDigital Content Specialist$24-32/hFull-TimeStockton, CAContent ManagementMar 8th