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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Come join one of the fastest-growing business units at Intuit. Nothing is more important to us than the success of our customers, which is why we are investing in the growth of this vital piece of our ecosystem: Intuit’s partner network. We are problem solvers, strategic thinkers, solution seekers, and consultative experts who use the latest tools and technology to solve our customers’ most important problems.

The solutions we present to each customer are backed by collaborative cross-functional teams. We serve customers and channel partners by finding more ways to put more money in their pockets, eliminating work and drudgery so they can focus on their lives and what matters to them, and ensuring financial decisions that they make, they make with confidence.

The Partner Marketing team is part of Partner Strategy and GTM consisting of highly experienced and passionate marketers and demand enthusiasts that drive new business and capture the Mid-Market Segment through our partner channel. As a content marketer, this individual will write and create content that will focus on QuickBooks initiatives to grow our mid-market market share. This individual will work closely with partners to develop content to differentiate QuickBooks and its channel partners. The focus will be to develop a consistent tone and voice for the partner marketing team, as well as content and guides for our channel. To include deliverables such as unique partner value propositions, messages highlighting product innovation, and content that flows with the buyer journey to drive customer acquisition and adoption of QuickBooks through our channel partners (ISV, MSPs) across ideal customer targets. The role will be a liaison between Intuit's partner ecosystem, marketing teams and sales channels and creative agencies that align to Intuit’s Big Bet 5: Disrupting the emerging Mid-Market, 10-300 employees.

Qualifications

  • 6+ years experience in content marketing strategy, creation, and amplification in a corporate or agency setting, including B2B solutions and services.
  • Experience with Partner Channels is a plus.
  • Clean & Crisp Content Maven to serve as an exemplary writer, consistent with QuickBooks brand tone to write polished but approachable copy.
  • Understands how to build customer-centric messages and value prop with partners, emphasizing the top priorities and messaging
  • Stay up to date with the latest corporate message on the product, industry trends and customer challenges to drive effective value props and compelling content.
  • Impactful communicator aligning with all stakeholders to effectively maintain timely content creation and delivery.
  • Strong Proficiency in Microsoft and Google productivity tools.
  • BA / BS preferred.

Responsibilities

  • Role model Intuit’s Values and foster a diverse, positive, and inclusive environment
  • Develop and execute Intuit’s mid-market partner content strategy across key customer/prospect segments, solutions, and vertical priorities.
  • Manage and maintain partner marketing content library, ensuring all recruit and to-partner assets are up to date.
  • Works with the partner marketing team to build and maintain a content strategy
  • Enable strategic agility for Intuit QuickBooks to compete in the mid-market SaaS technology space by adapting innovative ideas with research and company claims.
  • Facilitate and lead cross-functional and cross-department groups to ideate, source, develop and optimize content to meet partner business priorities and goals on key initiatives.
  • Collaborate with the partner marketing team and partner development managers to evangelize and distribute content across multi-channel to target audiences and drive engagement.
  • Develop and edit content assets to drive partner value prop, product innovation and the buyer journey, including web content, case studies, blog posts, eBooks, videos, infographics, white papers, email campaigns, and webinars.
  • Lead planning, development, and delivery of partner content calendar to support thought leadership, and partner-centric content, including Buyer Journey & Lead Nurture Content to span across different stages of the sales engagement.
  • Partner with QuickBooks Product Marketing to support product value props to deliver not just product updates but also business value in the mid-market space.
  • Collaborate with key leaders and subject matter experts within the organization to develop use case requirements for high-quality content that aligns with business outcomes.
  • Manage content requests, creating, editing, and supporting other content needs on the partner team.
  • Review partner feedback, research and creative ideas, and support key content goals, such as increasing conversion rates in the sales funnel, growing blog subscribers and LinkedIn followers, growing inbound organic traffic, and more.
  • Continually measure and analyze content performance to drive and improve conversion measure, analyze, and report campaign performance.
  • Experience leading cross-departmental conversations and partner content strategy. Work well within a team of various stakeholders (sales, marketing, legal and product), including work with agencies.
  • Optimize content and complete projects based on performance metrics.

Award-winning culture, best-in-class benefits

Culture and values

Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.

More about Intuit life

Benefits we offer

People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best-in-class perks and benefits at Intuit.

More about our benefits

Hiring Process

From set-up to sign-off, everything you need to know for a successful interview with Intuit, including how to request reasonable interview accommodations.

More about our hiring process

Vaccination policy

We are requiring that employees who come onsite be vaccinated. Unless prohibited by applicable law, full vaccination against COVID-19 is a requirement for any position at Intuit that necessitates coming on-site and/or in-person business activity. Qualified applicants who would like to request an accommodation (exception) on the basis of a qualifying medical condition/disability or sincerely-held religious belief should contact TalentAcquisition@intuit.com.

Learn more about our return-to-work plan

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Intuit
Visit website Mountain View, CA
Global technology platform behind TurboTax, QuickBooks, and Mint.
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