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iPullRank is an ambitious six-year-old digital marketing agency based in New York City and founded by industry thought leader Michael King. Our mission is to drive results for our clients by delivering marketing work that we can be PROUD of. Oh, and our value set is PROUD P – Proactive; R – Reliable; O – Outstanding; U – Useful; D – Dedicated. We keep that front and center on a day-to-day basis.

If you’re curious about what types of clients we work with, they range from Fortune 500 brands to mid-sized enterprises and exciting small businesses. Our team executes and consults on campaigns in a variety of industries, but many of our clients tend to be media, finance or fashion companies. The iPullRank team is adept at providing a range of digital marketing services, but most of our work is in some combination of Content Strategy, Search Engine Optimization (SEO), Analytics and Conversion Rate Optimization. Our employees are duly encouraged to specialize deeply in a specific category that they are passionate about and grow into well-rounded marketers through collaboration, training and real-world experience.

As an employer, we look to cultivate an environment where employees feel taken care of. Despite our size, we offer competitive salaries and benefits. We want our employees to grow with us. We don’t want you to just fill a role, we want you to take ownership and make an impact.

We’re not a big agency and our clients appreciate that because our size allows us to make things happen. We’re a nimble group that believes the best idea can come from anyone in the company -- and we're always after the best idea. We’re looking for creative and smart people to join our team and help us in our missions to find the best idea. If that’s you, we’d love to hear from you.

Position Description

iPullRank is looking for a content strategist to join our team and work on and help facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy as well as working with other team members to execute on content campaigns and ensure that content objectives and are being met. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. This role is ideal for someone looking to cross the chasm between content strategy and execution.

What You’ll Do

  • Develop multi-channel Content Strategy to inform client content creation efforts
  • Perform extensive content audits
  • Lead brand voice and tone workshops for clients
  • Develop Governance and Workflow models
  • Review client content deliverables to ensure adherence to Content specifications
  • Interface with the Market Research and Analytics team to leverage insights that inform Content Strategy
  • Work with UX Designer and Copywriters to facilitate execution of creative
  • Lead ideation sessions for content creation
  • Write user stories to inform user experience and development
  • Develop models and specifications for metadata and taxonomy
  • Work with the Research & Analytics team to design and execute Conversion tests and optimize strategy based on performance
  • Work with Account and Project Management to ensure timely delivery of all Content Strategy deliverables
  • Work with Content Promotion lead and Social Media strategist to develop strategies for promotion of content
  • Contribute design to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership



  • 2-4 years of experience in a similar content strategy position
  • Experience leveraging market segmentation in the development of Content Strategy
  • Experience defining brand messaging architecture
  • Experience implementing and enforcing governance models
  • Experience writing copy for various verticals and multiple brand voices and tones
  • Experience developing Social Media campaigns
  • Previous SEO experience preferred
  • Handles deadline pressures well
  • Must possess a high degree of accuracy, pay close attention to detail and look to anticipate client and team needs
  • Strong analytical mindset and skills, excellent problem-solving skills
  • Possess strong written, analytical and verbal skills
  • High level of initiative and works well in a team environment
  • Self-directed, able to manage personal timelines, deadlines and to-dos is a must
  • Proficient in Microsoft Office applications such as Word, Excel and PowerPoint
  • Experience developing site taxonomies and metadata structures
  • Plans and carries out responsibilities with minimal direction
  • Experience with a variety of Content Management Systems a plus
  • Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms a plus

Qualified Applicants will be required to complete a test project or present previous comparable work as part of the interview process for this role.


  • We Offer Competitive Salaries Commensurate with Experience
  • Paid holidays and unlimited sick days
  • 100% Medical, Dental, and Vision insurance
  • 4 weeks of vacation and $1K in Paid Paid Vacation to enjoy during your time off
  • Pre-Tax Commuter benefit
  • Rotating personal food riders
  • Budget to improve your personal work station
  • Paid parental leave
  • Attend up to 2 conferences per year
  • $1K towards career related learning
Interested? Apply for this role Apply
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