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Senior Content Specialist

Ironpaper New York City, NY
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Job description

We are hiring a full-time Senior Content Specialist with a passion for both writing and research to create compelling content for niche B2B industries. 

Does this sound like you?

You conduct valuable interviews with SMEs, clients, and stakeholders. You also frequently use third-party research, reports, and industry content to inform your writing. You have a lot of experience writing about topics in the energy and healthcare industries. Additionally, you are comfortable with writing about other industries, such as B2B technology and nonprofits, on occasion.

Remote positions do not bother you and you have the emotional intelligence to be part of a team even though you are working from home. You are self-motivated and find you are at your best within a collaborative and feedback-driven environment, and you can coach others to help the whole team perform better. Most importantly, you never want to stop learning and are hungry for an opportunity to advance your marketing and content writing skills for a variety of industries.

The Day-to-Day

  • Create strategic content including blog articles, third-party articles, eBooks, key messaging, interviews, sales collateral, whitepapers, and website copy
  • Create client content strategies, plans, and messaging and client content strategy documents that frame content maps throughout the buyer's journey. Be able to articulate these to the clients and show the value in our work. 
  • Create messaging and content for lead/opportunity nurturing programs for both the marketing and sales funnels
  • Application of Inbound Marketing methodologies and continued deepening of knowledge
  • Ability to conduct core research in the healthcare, AI, energy and SaaS industries
  • Working closely with client stakeholders and conveying fantastic interpersonal communication skills
  • Provide thoughtful analysis of healthcare and energy subjects, and other industries as needed
  • Editorial and coaching support to our talented team of writers

Our Comprehensive Benefits include:

  • 401(k) Benefit with matching to 4%
  • Medical plan options with generous employer contributions
  • Dental and vision employee coverage at no cost
  • Permanently Remote
  • Generous paid time off
  • Flexible Fridays
  • And more!

 Qualifications include

  • 1+ years of working experience in an agency and writing experience in the following industries is required: Energy and Healthcare
  • Experience in a digital newsroom, trade journalism, or enterprise-scale content marketing is highly preferred
  • Skilled and efficient editor and writing coach
  • Ability to interview subject matter experts at large global companies
  • Ability to provide a writing portfolio that includes professional works inclusive of energy and healthcare subjects. 
  • Must be a kind and driven individual who is passionate about their work.
  • Strong presentation, communication, writing, editing, and research skills. You will need to be able to lead enterprise-level client conversations and field information with the internal team
  • A strong understanding of technology, digital, and business subjects is a plus
  • Understands the core concepts of Inbound Marketing.
  • Must be located within the US only, and be able to work 9 am - 6 pm EST
  • Must be comfortable working in a remote environment and able to lead engaging and productive Zoom meetings with clients and the internal team
  • Ability to use a Macbook and Google Suite without training
  • Extra credit for experience working in Hubspot

We need someone who is self-motivated, obsessed with learning, and inherently kind.

The ability to communicate effectively both verbally and in writing is imperative in order to convey inspiring stories and impactful insights to both team members and clients.

Learning & personal development for this role:

We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role and will take 5-6 HubSpot and Google certifications within the first year to help with skill development. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper's methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.

To read more about what key skills successful digital marketers, marketing managers, and content marketers need, check out our blog article "Key Skills for a B2B Marketing Career."

Salary range Not specified
Date posted 2nd December 2022
Commitment Full-Time
Place of work Remote (United States)
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