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Senior Content Strategist

Ironpaper New York City, NY
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Job description

We are hiring a full-time Senior Content Strategist to create buyer education pathways and compelling content for specialized B2B industries.

About Ironpaper

Ironpaper is a B2B growth agency that works with remarkable clients to achieve their growth goals through inbound marketing. Our growing team is very collaborative and passionate about the work we do. We provide an inclusive and supportive environment that enables our employees to grow and be challenged to do their best work. We embrace diversity in all forms, value the talents, perspectives, and contributions of people from all backgrounds, and encourage people from diverse backgrounds to apply. You can read more about our commitment to diversity, equity and inclusion here: https://www.ironpaper.com/dei-at-ironpaper

We strongly encourage you to apply even if they don’t meet 100% of the criteria for the position. We’ll do our best to match you to a role that best meets your skills, experience, and interests.

Does this sound like you?

Ironpaper is looking for an experienced B2B content strategist who loves digging into complex topics like energy, software, petrochemicals, manufacturing, cybersecurity, and financial services. Our ideal teammate can build content strategies that are informed by independent research, past marketing performance, and interviews with experts. Moreover, they’re ready to adapt these plans to changing business narratives without losing the “why” behind the work.

This is a role for writers who are excited to leave business jargon and product-focused one-sheets behind. The goal of our content is not to get someone to buy something by listing its features. Instead, we’re here to persuade readers their core business challenges are big and meaningful and worth solving.

To do that, we have to deeply understand the target audience, craft core messaging, and develop original ideas that fundamentally shift their perspective. Is it hard? Definitely. But it’s a lot more interesting than cobbling together another blog titled “10 Marketing Metrics You Shouldn’t Ignore.”

Of course, many companies still love waxing poetic about their product’s latest bells and whistles. That’s why we also need someone who’s confident enough to navigate feedback and collaborate with their clients to build a case for fresher content ideas. This goes beyond pitching an editorial calendar. Content strategists must speak to the methodology that underpins the work and lays the foundation for more tactical plans. We have a lot of fun, proprietary ways to share these approaches, and we’re eager to teach people who are eager to learn.

While activities across accounts have a strong throughline, agency work is fast-paced and ever-changing. Remote collaboration requires excellent communication – on Zoom, Slack, and within the margins of documents. That’s why it’s essential for our team to be self-motivated, service-minded, and comfortable navigating ambiguity. We value people who embrace new ways of working, including AI tools, to constantly learn and innovate. If you’re motivated by the opportunity to deepen your own content practice backed by a team of critical thinkers and performance marketers, don’t wait. Apply now.

The Day-to-Day

  • Own the content strategy for accounts by recommending topics, formats, tactics, messaging, and test strategies that most benefit your clients
  • Document and present content strategy and messaging based on the pain points, value points, and market forces impacting specific buying groups
  • Conceptualize, write, and edit technical, nuanced content tailored to different phases of the buyer's journey, including ad copy, landing pages, thought leadership articles, premium content offers, email nurtures, social posts, and website copy
  • Conduct SME and sales interviews to gain subject matter expertise, generate buyer insights, and create thought leadership content
  • Establish or adhere to existing brand and legal standards for tone, voice, and styles
  • Apply inbound marketing methodologies and continue deepening industry knowledge
  • Work closely with client stakeholders and convey exceptional interpersonal communication skills
  • Provide thoughtful analysis of petrochemical and energy subjects and other industries
  • Editorial and coaching support to our talented team of writers
  • Leverage technology and performance reports to build data-driven content strategies
  • Collaborate or present during internal syncs, client meetings, and Ironpaper training

About You

  • Previous experience developing content strategies around complex ideas
  • Experience in a marketing agency or enterprise-scale content marketing is highly preferred
  • Skilled editor and writing coach
  • Strong presentation, communication, writing, editing, and research skills
  • Able to lead enterprise-level client conversations and field information with the internal team
  • Understands the core concepts of inbound marketing
  • Located within the US only and be able to work 9am - 6pm EST
  • Comfortable working in a remote environment, leading productive Zoom meetings and digitally engaging clients/colleagues
  • Ability to use a MacBook and Google Suite
  • Extra credit for experience working in Hubspot

Our Comprehensive Benefits Include:

  • Client hour expectations that enable a work-life balance
  • 401(k) Benefit with matching to 4%
  • Medical plan options with employer contributions
  • Dental and vision employee coverage at no cost
  • Permanently Remote
  • Generous paid time off
  • Continual learning and professional development
  • Parental leave
  • Flexible Fridays
Salary range Not specified
Date posted 22nd November 2023
Commitment Full-Time
Place of work Remote (anywhere)
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