Perspectives Conf

Content Marketing Manager

Jackson Lansing, MI
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Job description

The Content Marketing Manager is responsible for data-driven content strategy to drive optimal user experience and achieve Jackson's business goals. The responsibilities of this position include working with cross-functional teams and external partners to develop engaging, content-based solutions by leveraging resources and capabilities.

Essential Responsibilities

  • Develops, implements and manages content strategy that is aligned with short-term and long-term marketing targets, reputation management, thought leadership and is highly resonant with target audiences.
  • Collaborates with both internal and external resources to help initiate, drive, design and implement a wide-range of content across multiple media and distribution channels to support Jackson business.
  • Implements a variety of projects to drive the growth, brand awareness and positioning strategies of the Jackson business.
  • Establishes and manages expectations of external partners, including the responsibility of setting reasonable timelines and expectations to ensure overall service and quality while meeting cross-functional objectives.
  • Ensures content delivers against company goals and industry standards.
  • Delivers a high volume of materials in a timely and efficient manner.
  • Analyzes current financial, variable annuity, and mutual funds industry trends to develop coinciding content.
  • Researches and provides sources for marketing content focused on subjects including market trends, annuities, taxes, alternative investing.
  • Provides cost justification for new initiatives.
  • Liaise with content writers, creative services and external agencies to ensure brand consistency.
  • Optimizes content according to SEO best practices.
  • Ensures accuracy of statements and data in compliance with regulations and law (e.g. copyright and data protection).
  • Collaborates across business functions including operations, sales, product and customer service.
  • Proactively provides engagement data and insights that illustrate opportunities and achievements/gains.

Other Duties

  • Performs other duties and/or projects as assigned.

Knowledge, Skills and Abilities

  • Ability to collaborate and gain consensus from internal and external stakeholders, while managing expectations.
  • Ability to manage external agencies/independent contractors.
  • Ability to understand and communicate complex financial industry issues into highly resonant content.
  • Knowledge of content creation, content marketing strategies and the financial services industry.
  • Knowledge of SEO, web content optimization, digital advertising, social media, metrics and analytics, marketing automation, and content management software.
  • Experience leveraging technology to enhance user experience (personalization, surveys, A/B testing, etc.)
  • Proven ability to collaborate on complex projects with cross-functional teams and to deliver results in a fast-paced, deadline oriented environment.
  • Excellent written and verbal communication skills with the ability to communicate in all forms to a variety of audiences.
  • Proven ability to follow company and regulatory policies and procedures
  • Outstanding organization and project management skills to ensure tight deadlines are met both internally and externally.
  • Highly developed analytic and problem-solving skills.
  • Excellent interpersonal skills.
  • Demonstrated initiative and ability in defining and undertaking work assignments with minimal supervision.
  • Evidence of good judgment, creativity, inquisitiveness, and perseverance in past work or educational experience.
  • Ability to collect, analyze, manipulate and synthesize complex data.
  • Willingness to occasionally work outside of normal business hours for deployments and site QA.


  • Bachelor's Degree in Journalism, Communications, English or similar field of study required.
  • 5+ years Content Marketing experience required.
  • Financial services industry experience preferred.

We don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.

Salary range Not specified
Date posted 25th May 2023
Commitment Full-Time
Place of work Nashville, TN
Apply now You will be taken to the employer's website to submit your application.
Apply now You will be taken to the employer's website to submit your application.
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