How does this position help Jones succeed?
As our Content Marketing Lead, you will be responsible for creating high-impact content programs to deliver knowledge to our target audience and supporting our demand generation goals. This role partners closely with our in-house Subject Matter Experts (SMEs), Customer Success, and Sales and reports to the Director of Marketing.
Key Responsibilities:
The high-level goal for this role is to help our company become the #1 trusted source for all things commercial insurance and risk management among our target audience. Key performance indicators for this role are 1) growth of the newsletter subscribers, 2) webinar RSVPs, 3) report downloads, and others. This role's ultimate success measurement is the pipeline generation portion associated with our content efforts.
This position is 50% content creation/curation and 50% content distribution.
Content Creation/Curation:
The most important part of content creation includes extracting knowledge from our in-house and external SMEs and packaging it in a digestible format. You will repurpose new content across channels and formats (e.g., turn a webinar into infographics into a blog post into a video).
The specific activities may include:
Distribution:
What will make you successful in this role:
Our Culture:
Our goal is to build a company where people feel ownership of their roles and are able to grow and enrich their skills and experience. We also want to create an environment where people are challenged and encouraged to be entrepreneurial. We rely on our team to help identify and take action on initiatives that can move our business forward. Elements of our culture that can be seen in every one of our people are the following:
About Jones:
Jones helps real estate and construction firms to remove the barrier of insurance compliance through one software application that integrates with core operating systems. We envision a world where every property and construction site is connected by a network of insurance data enabling individuals to find, check and verify compliance instantly. Over 1B square feet of real estate relies on Jones daily, including firms such as Empire State Realty, Tishman Speyer, JLL, Rudin Management, and many more.
We have headquarters in New York, NY, and Tel Aviv, Israel. We have a hybrid remote / in-office experience where our team works in the office every other week, and three months out of the year, our team works from anywhere (January, July, and August).
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