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Roles and Responsibilities

  • Develop and implement comprehensive content and social media strategy plans 
  • Write content briefs for all platforms, including social media, blogs, email and video
  • Manage and create monthly/quarterly content calendars 
  • Develop brand language, tone of voice guidelines, and social playbooks
  • Effectively distill and articulate findings, insights and recommendations to inform actionable creative and strategic outputs
  • Conduct social listening to identify trending topics, themes, insights and opportunities
  • Identify untapped opportunities and trends within social media for clients and pitches
  • Identify and initiate ad hoc content and engagement opportunities
  • Analyze and create reports based on identified objectives and supporting metrics
  • Work with the analytics team to integrate social data into a holistic data narrative
  • Evaluate metrics and proactively provide insights to improve campaign performance or brand goals
  • Relay information internally on technical updates to platforms (API’s, privacy settings, etc.)
  • Create monthly trend reports, campaign pulse reports, and conduct sentiment analysis
  • Support the Senior strategists in developing value-driven strategies, campaigns and programs 
  • Contribute to strong, trustful client relationships


  • Demonstrate proactivity on assigned tasks and meets deadlines 
  • Ability to collaborate with, mentor and manage community managers and social content creators (understanding of design and copywriting for social)
  • Effectively communicate ideas to clients and colleagues on a regular basis
  • Detail-oriented, analytical and critical-thinker, enthusiastic problem-solver
  • Excellent listening, presentation and communication skills, superior writing skills 
  • Ability to manage multiple assignments concurrently
  • Knowledge and expertise of social media landscape and platforms 
  • Innate desire to share knowledge to help others grow (clients, peers, community)
  • Some experience / familiarity buying platform-specific media 
  • Proficient in data organization, analysis and interpretation (excel proficiency required)
  • Working knowledge of social media analytics, listening and publishing tools
  • Working knowledge of SEO
  • Desire to keep informed on changing technologies and their applications
  • Minimum 3-4 years of experience in agency or in related fields.

King Ursa is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

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King Ursa
Visit website Toronto, CA
Strategically Grounded. Creatively Unleashed™.
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