Content Strategist

Koch Industries Wichita, KS
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Job description

The KES marketing team is looking for a versatile Content Strategist to lead content planning, development and distribution. This role will be responsible for partnering with the segment marketing and communications teams to activate content strategies across the globe.

As a member of the marketing and communications team, you will be a strategic partner to KES businesses and capabilities, seeking to understand objectives, identify marketing and communications solutions, and challenging status quo to drive desired outcomes. In collaboration with colleagues and creative partners, you will drive the creation of channel and content strategies, inform creative design and format, and manage distribution across external owned and paid channels. You will work in a dynamic environment, where you will play a key role in solving complex challenges and delivering measurable marketing outcomes.

Our Team

Partnering with business and capability leaders to understand their objectives, acting as a preferred partner to identify where communications and marketing can contribute to significant value creation, and challenging as thought leaders to drive desired outcomes.

What You Will Do

  • Develop and execute content and channel strategies aligned with business-specific marketing goals, collaborating closely with segment marketers.
  • Direct and oversee content creation by third-party creative agencies; ensure timeliness, quality, and consistency.
  • Manage multi-channel content distribution, ensuring effective reach and engagement with target segments.
  • Maintain brand consistency across all content, while allowing for segment-specific adaptations.
  • Tailor content for different market segments, including customization and localization as needed.
  • Partner with analytics team to monitor content performance, leveraging insights to enhance content strategies and improve engagement and conversion rates.
  • Coordinate with other departments to ensure integrated and cohesive marketing efforts.
  • Implement effective SEO strategies to maximize content visibility and audience reach.
  • Oversee the content lifecycle, including updating and retiring outdated materials.
  • Experiment with Generative AI.

Who You Are (Basic Qualifications)

  • Proven track record of developing and executing successful content and channel strategies
  • Experience managing a large content portfolio across diverse platforms and formats
  • Experience connecting content plans to business goals and customer and market insights
  • Experience guiding content creation processes, maintaining quality and brand voice
  • Proficiency with content management systems, analytics tools, and digital marketing platforms
  • Experience collaborating across a wide range of disciplines, including internal marketing, sales and commercial, and external creative partners

What Will Put You Ahead

  • Experience conducting channel and audience research to inform content strategy
  • Willingness and ability to experiment with, and apply new technologies, focused on profitable outcomes, particularly generative AI and marketing automation
  • Experience in the manufacturing and/or industrial sector and/or Fortune 500 companies

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are

As a Koch company, Koch Engineered Solutions (KES) specializes in process and pollution control equipment and digital technologies to help industries reduce emissions, save energy and get the most from their resources. From pollution control to advanced filtration, we’re focused on providing customers with products and solutions to help them optimize, transform and succeed. Industries we serve include refineries, chemicals, municipalities, pharmaceutical, pulp and paper, food and dairy, utilities and automotive.

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please visit the following website for additional information:

Salary range Not specified
Date posted 19th February 2024
Commitment Full-Time
Place of work Wichita, KS
Apply now Report as expired You will be taken to the employer's website to submit your application.
Apply now Report as expired You will be taken to the employer's website to submit your application.
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