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Content Strategist

Responsible for the development and optimization of content to achieve business objectives, by increasing traffic, digital engagement and customer loyalty. Accountable for developing content that establishes Kroger as a credible resource for food-related solutions, and brings content and commerce to life. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

Essential Job Functions

  • Create and execute strategy for content experiences within digital channels, including leading content strategy for digital experiences and campaigns including content formats, planning and concepting
  • Lead content creation teams/partners through data-driven decisions, SEO best practices and the voice of the customer at the center
  • Partner with Technology and Digital teams to enable customer-first digital experiences with best-in-class content experiences that drive conversion and AOV
  • Liaise with internal and external teams to ensure brand consistency
  • Create high-quality content around important, relevant terms and business strategies
  • Oversee all content initiatives to ensure customer engagement, brand consistency and a positive customer experience
  • Write strategic briefs and collaborate on key corporate initiatives with Marketing and Experience manager(s)
  • Partner with internal stakeholders and lead external agencies for the creation and execution of enterprise content strategy and promotional/digital campaigns
  • Collaborate with Marketing, Digital Experience and Design teams to plan and develop site content, style and layout
  • Show superior prioritization, workload balancing, assessment, time management and organizational skills
  • Train and develop Digital Content Specialists, encouraging learning and innovation and oversee all deliverables
  • Travel to work campuses to attend company meetings
  • Must be able to perform the essential job functions of this position with or without reasonable accommodation

Minimum Position Qualifications

  • 4+ years of experience in Digital, Marketing, and/or content
  • Excellent oral/written communication skills
  • Knowledge of digital experience and content best practices
  • Strong interpersonal skills and ability to work with a variety of individual work styles
  • Strong project leadership, organizational and time management skills with impeccable attention to detail

Desired Previous Experience/Education

  • Bachelor's Degree in marketing, communications or related field
  • Any experience managing vendor/supplier relationships
  • Any experience in contract negotiation
  • Understanding of digital marketing production processes along with campaign management experience¬†

Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields. 

Company Overview:¬†Kroger Family of Companies employs nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of¬†banner names.¬†At The Kroger Co., we are Fresh for Everyone‚ĄĘ and dedicated to our Purpose: To Feed the Human Spirit¬ģ.¬†We are committed to creating #ZeroHungerZeroWaste communities by 2025.¬†Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

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Kroger
Visit website Cincinnati, OH
Feeding the future of nearly half a million associates and their families - every day, in every way.
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