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Job Description:

Produces or procures content for various online outlets such as blogs, websites, and social media as needed to support client deliverables.

  • Creates topical recommendations, article outlines, and/or optimized content to capitalize on content opportunities identified by performing keyword research, competitor analysis, content mapping, and other types of content analysis.
  • Analyze content for consistency, accuracy, adherence to style and brand standards, and user experience implications.
  • Revises, edits, and proofreads high-quality, creative content as needed.
  • Stays current on digital marketing best practices and techniques for creating effective and engaging web content.

Preferred Education, Experience, and Skills

  • Required years of professional work experience (based on level) in a related role.
  • Bachelor's degree in Marketing, Communications, English, Public Relations or related field.
  • Excellent grammar, writing, copy-editing and communication skills, including the ability to adapt writing style to appeal to different audiences and adhere to established brand voices.
  • Previous experience in writing for the web.
  • Versatile research skills and enthusiasm for learning about new topics.
  • Familiarity with SEO and analytics reporting tools, to aid in content strategy and creation.
  • Basic HTML coding ability and understanding of WordPress and other content management system (Client) platforms.

We are looking for someone with experience creating sales enablement materials. It would be a bonus if this person were familiar with the real estate industry and/or agent experience.

Interested? Apply for this role Apply
LanceSoft, Inc.
Visit website Herndon, VA
Global Workforce Solutions With A Human Touch
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