Produces or procures content for various online outlets such as blogs, websites, and social media as needed to support client deliverables.
Creates topical recommendations, article outlines, and/or optimized content to capitalize on content opportunities identified by performing keyword research, competitor analysis, content mapping, and other types of content analysis.
Analyze content for consistency, accuracy, adherence to style and brand standards, and user experience implications.
Revises, edits, and proofreads high-quality, creative content as needed.
Stays current on digital marketing best practices and techniques for creating effective and engaging web content.
Preferred Education, Experience, and Skills
Required years of professional work experience (based on level) in a related role.
Bachelor's degree in Marketing, Communications, English, Public Relations or related field.
Excellent grammar, writing, copy-editing and communication skills, including the ability to adapt writing style to appeal to different audiences and adhere to established brand voices.
Previous experience in writing for the web.
Versatile research skills and enthusiasm for learning about new topics.
Familiarity with SEO and analytics reporting tools, to aid in content strategy and creation.
Basic HTML coding ability and understanding of WordPress and other content management system (Client) platforms.
We are looking for someone with experience creating sales enablement materials. It would be a bonus if this person were familiar with the real estate industry and/or agent experience.