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Are you a digital-savvy copywriter looking to take the next step in your career? Can you write compelling, concise copy that drives readers to take action? Do you know how to craft and apply content strategy? Do you have a solid understanding of SEO best practices?

If so, we’d like to talk to you. We’re looking for a Content Strategist and Copywriter to help the Medica brand evolve across multiple channels and formats via content strategies and engaging copy.

This position plays a key role in planning and creating marketing content to help drive awareness and enrollment of members in new and existing markets. We need someone who can work with our web and marketing teams to help shape strategic approaches, write the copy to deliver on them, help define key success measurements, and help maintain and evolve strategies as needed. The role has a strong focus on UX copywriting, but also includes writing, editing, and strategy development for marketing collateral, email, video, and more. 

Areas of Responsibility

  • Translate consumer data, insights, brand objectives, and business goals into content and marketing strategies and campaigns that deliver measurable results
  • Work with product teams to plan and develop segment-level (Medicare, Medicaid, Individual and Family, Commercial) content for use across channels (digital, print, video, etc.)
  • SEO: Write and edit web page headlines/H tags, keywords, and metadata to improve page rankings and performance
  • Manage content audits to identify copy gaps, analyze effectiveness, and ensure all content supports strategy and adheres to regulatory requirements
  • Collaborate across teams to ensure a consistent approach and alignment to brand strategy, voice, and tone
  • Ensure copy and content quality, accuracy, and alignment to defined business and audience goals, as well as regulatory requirements, best practices, and standards
  • Support the exploration of new tools and processes to boost the effectiveness and efficiency of content development, management, and delivery

Qualifications

  • Bachelor’s degree or greater
  • 3 years of work experience beyond the degree (2 years of digital experience preferred)
  • Strong portfolio that features copywriting and content strategy development for a variety of audiences, channels, and platforms, along with details on how each delivered measurable results

Skills Required

  • Ability to translate complex business copy or concepts into clear, simple messages
  • Understanding of SEO, accessibility, and other digital best practices for copy and content
  • Expert communication and presentation skills
  • Strong collaboration and relationship-building skills
  • Ability to work effectively in a fast-paced, deadline-driven environment

 Skills Preferred

  • Solid knowledge of how to use plain language
  • Experience working with project and content management systems, marketing automation platforms, and email platforms
  • Preferred healthcare experience
  • Solid knowledge of plain language and health literacy concepts
  • Understanding of medical, regulatory, and legal review processes required for health care and insurance content

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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Medica
Visit website Minnetonka, MN
Working to be the trusted health plan of choice.
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