Senior Content Strategist

The purpose of this role is to lead day-to-day strategy efforts for smaller clients, whilst also partnering with strategy leadership on larger clients.

Position Summary

Join Merkle’s growing content strategy team! As a senior content strategist, you will report to the Senior Director, Content Strategy. You will create strategic understanding of client business leaders and teams by guiding the creation, distribution, and governance of content for the best customer experiences. You will also help grow the content strategy practice by establishing tools, documenting best practices, and providing strategic points-of-view to improve the value of content strategy in experience design.

We are looking for an experienced content strategist taxonomist who will work with clients to enhance website and platform content hierarchies, increase content organization, build relationships between content and align accessibility. You have a background in taxonomy development, library sciences, and content management.

Job Location: Remote (East coast preferred)

Main Responsibilities

• Content Audits and Gap Analysis: Conduct audits to evaluate the effectiveness of current content structures and perform gap analyses to identify areas for improvement.
• Content Strategy: Partner with UX designers, SEO specialists and other partners to ensure the taxonomy aligns with the content strategy vision.
• Taxonomy Development and Management: Develop, and govern taxonomies and ontologies to improve content indexing, tagging, and retrieval processes.
• Partner Engagement: Collaborate with several teams, including marketing, research, and product development, to understand content needs and align taxonomy with user and team goals.
• Training and Support: Provide training and support to content creators and content managers on the use of taxonomies and best practices for content tagging and organization.
• Trend Analysis: Stay up to date on digital and industry trends and financial to ensure the content strategy practice remains relevant.

Summary Of Expectations

• Bachelor’s degree in a related field and 5+ years of experience in a strategic content role within an agency or financial services environment
• Experience taxonomy development and content management within a variety of CMSs
• Develop POVs, create compelling decks and communicate with clients your vision
• Familiarity with content management systems and digital asset management tools

Additional Information

The anticipated base salary range for this position is $76,000 - $126,500. Salary is based on a range of factors including relevant experience, knowledge, skills, other job-related qualifications, and geography. Additionally, this position is eligible for discretionary incentive compensation. Our incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, or other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com opens in a new tab