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Who are we…

Message Lab is a fast-growing content agency with deep roots in journalism straddling the line between marketing and communications, with a focus on editorial content and engagement analytics. We've built a team with diverse backgrounds who want to create content that improves people's experiences with brands. Our editorial team comes from WSJ, NY Times, Bloomberg, Forbes, and Business 2.0, among other places. Our clients include Google, Coinbase, ServiceNow, and Silicon Valley Bank.

Message Lab is seeking a Senior Content Strategist to join its Strategic Activation team. This individual plays a critical role in Message Lab's work to build client content strategies and ensure programs stay aligned with strategic vision while supporting the development of an insights-driven content strategy practice area. 

Working at the direction of Message Lab's Director of Strategy & Insights, you'll lead the development and implementation of content programs for clients, working with them from onboarding and discovery through execution to achieve program excellence. You will play an essential role in developing ongoing insights and analyses that come from these efforts, translating those into data-informed testing plans that inform and evolve content strategies.

You'll act as a capable strategist and researcher, willing and able to dive into new areas and topics — spanning Editorial, Design, and Activation — and help develop Message Lab's point of view on what matters. You'll also be a vital liaison between the editorial, design, and strategic activation teams — as well as directly with clients — ensuring that Message Lab products and services are appropriately positioned for audiences, audience journeys, channel growth, and to achieve performance measurement goals. 

You will think critically about what kind of content our clients could most benefit from — including Q&As, multimedia features, infographics, podcasts, newsletters, long-tail SEO articles, and beyond — and will work with external vendors such as writers, editors, visual and motion graphic designers, and other necessary ML team members to make sure the work is achieving its defined purpose. We'd love it if you'd come to the table with experience creating this content within similar operational structures. 

*This role is fully remote, and Message Lab will accept applicants within the Boston, MA, area. Unfortunately, at this time, we are not accepting candidates outside of the United States.

In this role, you will...

  • Act as a strategic account lead, working closely with clients to develop content programs that align with their goals and ensure that the strategy is effectively adhered to over time.
  • Use your experienced content eye to make qualitative judgments about client content and publishing maturity manifesting in actionable recommendations.
  • Lead client intake and discovery alongside the operations team and craft up-front project strategies and plans. 
  • Analyze platform trends and performance to facilitate opportunities for growth and improvement and provide data-backed insights in non-technical language.
  • Conduct positioning analyses of potential client competitors in the ideas space.
  • Define content flows and help to build content strategies to meet client goals.
  • Plan and lead presentations to convey discovery and strategy to clients.
  • Evolve the discovery and strategy process at Message Lab.
  • Work with the editorial operations team to execute editorial experience best practices and ensure the strategic activation POV is integrated into editorial planning from the beginning.
  • Facilitate communication between internal Message Lab teams — strategic activation, editorial, design, and operations — to provoke innovation and effectively close the content feedback loop.
  • Collaborate with the rest of the strategic activation to better communicate our team's capabilities and the value of measurement, editorial analysis, and experimentation.

You will bring...

  • 5-7 years of work experience developing digital marketing strategies with exposure to and experience executing strategic approaches across the channel.
  • Editorial experience: You approach content creation with a journalistic eye, have written and edited many stories, and understand how to create content that resonates with people (not just drives sales).
  • Strategy experience: You've built content strategies for internal or external clients and understand how to help achieve outcomes and measure the effectiveness of plans
  • Owned content experience: Blog/website optimization
  • Email marketing: SEO
  • Shared content experience: Organic social

It would be great if you...

  • If you live within the Boston, MA area.
  • Have experience with some or all of these key tools*: 
  • Google Analytics, Adobe Analytics/Omniture, Mixpanel, Tableau, SEM Rush, Ahrefs, Google search console, MailChimp, Marketo, Buffer.
  • Content management or editorial tools: WordPress, DivvyHQ, CoSchedule.
  • Have strong presentation skills: Presenting and understanding the power of simplicity when communicating big ideas and multifaceted concepts should be an enjoyable experience for you.
  • Are highly collaborative: You enjoy collaborating with teams in person or while working remotely (using Slack and video conferencing to stay connected). You're an outspoken advocate for strategy and data and a technical problem solver interested in content and design.
  • Are biased for action. The ability to course-correct and problem-solve, and an entrepreneurial spirit — always looking for opportunities to evolve and expand valuable services or approaches. 
  • Enjoy and appreciate the power of laughter in a fast-paced environment with a positive, people-oriented, and energetic attitude.

You Will Get…

  • To work remotely in a full-time position reporting to the Director of Strategy & Insights.
  • A competitive salary commensurate with experience.
  • A competitive benefits package including health care, paid vacation, and more.
  • To work with well-known brands.
Interested? Apply for this role Apply
Message Lab
Visit website Oakland, CA
We combine journalism, data and design to create content that resonates with the people you most need to reach.
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