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Content Strategist will lead the definition and development of branded visual and written content and digital marketing assets, including but not limited to online communications, digital media and websites. This role will collaborate across cross-functional teams to help design, create and implement digital solutions for the Pet product. The ideal candidate will have experience in a wide variety of digital content applications and have the ability to adapt content to apply across online and offline executions.

Key Responsibilities: 

  •  Create and own content processes and deliverables while collaborating across teams to deliver, for example:
  • Usability, functionality and formatting requirements for online media
  • Assessments, audits, content guidelines and approaches specific to various digital media
  • Research and analysis of customer and competitive behavior across digital landscapes
  • Establish and analyze business metrics and key performance indicators to determine effectiveness and viability of strategy and tactics
  • Maintain iterative content processes: negotiate revisions and input from multiple stakeholders and subject matter experts
  • Work with stakeholders to develop content strategy requirements and associated deliverables such as:
  • Editorial and content authoring standards
  • Defining contextually relevant messaging and approaches that align with objectives and medium-specific guidelines
  • Develop SEO and SEM plans and tactics to support on- and off-line campaigns
  • Content strategy and information architecture:
  • Work to manage and implement content updates to various CMS platforms while adhering to website style guides
  • Content type definitions: sitemaps, taxonomies, wireframes
  • Contribute to persona development and use case scenarios
  • Competitive Intelligence: Develop competitive intelligence by collecting and maintaining a library of other pet insurance visual and written content. This info will be used to inform our strategy and keep a pulse on the marketplace.

 Essential Business Experience and Technical Skills:


  •  5+ years of relevant experience in a content strategy and/or content creation role
  • Strong business acumen with proven technical skills, specifically familiar and comfortable with concepts involving websites and mobile applications technology
  • Working knowledge of usability and accessibility principles, SEO/SEM approaches, content management
  • Working knowledge of graphic design principles and graphic design software platforms
  • Exceptional written and verbal communication skills
  • Entrepreneurial mindset with the desire to work nimbly


  • Bachelor’s degree in marketing, communications, English or related field
  • Strong existing knowledge of analytics- Google Analytics, Adobe Analytics, etc.
  • Excellent PowerPoint, Excel and Word skills
  • Excellent analytical, problem-solving, and decision-making skills
  • A pulse on customer behaviors and pain points. You can wrap business value propositions into ideas and translate across platforms

Business Category

US Business – Pet Insurance

Number of Openings


At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.” 


MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

We are one of the largest institutional investors in the U.S. with $659.6 billion of total assets under management as of December 31, 2020. We are ranked #48 on the Fortune 500 list for 2020. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies.   

MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world. Visit us at www.metlife.com to learn more about our brand, history, and values. 

We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to accommodations@metlife.com or call our Employee Relations Department at 1-877-843-3711.

MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

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