Job description
Micro Kickboard is looking for an enthusiastic individual to join our marketing team and help support the company’s e-commerce efforts on our own website, while also working with and contributing to the company’s overall marketing goals.
Micro Kickboard is a leading provider of scooters with great brand recognition and strong growth. We are known across the US for our smooth-gliding, Swiss-designed Micro scooters, and for our other innovative ride-on (for adults as well as children as young as age one). In addition to our high-quality products, we are known for having a company culture that is supportive, respectful, improvement-oriented, and fun. We are both customer-focused and employee-focused!
Interested applicants should send their resume and cover letter to Courtney@MicroKickboard.com
Responsibilities (including but not limited to):
- Responsible for working with the Marketing Director on the organization's e-commerce objectives, initiatives, and results
- Work with the marketing team to take ownership of the product lifecycle marketing, especially as it relates to website presence, and manage all active SKUs
- Analyze and optimize the SEO of our websites (built in Shopify)
- Coordinate and take the lead on product launch content and strategies
- Continually optimize websites, including for mobile traffic
- Continually monitor and update web content appropriately, coordinating with departments as needed
- Own the website experience and leverage consumer on-site behavior and analytics to achieve business targets
- Analyze, report, and take action based on web analytics
- Develop site optimization strategy and calendar to drive short and long-term improvements
- Create, update, and maintain website pop-ups and sale promotions as needed
- A/B testing on Shopify websites
- Manage the third-party partners and technologies that power our Shopify Plus e-commerce websites and leverage them effectively to drive increased traffic and sales
- Analyze and report on post-purchase customer data
- Strategize and implement automation based on data
- List management, growth, and segmentation of customer data & marketing contacts
- Coordinate with Micro’s Amazon/E-commerce Marketplace Specialist
- Apply general website optimizations as requested/coordinate with 3rd party partner for implementations as applicable
- Traffic all IT tickets associated with Micro’s websites; handle basic troubleshooting of the sites and/or integrations
- General marketing tasks related to the content, e-commerce, etc as requested.
Qualifications:
- 3+ years of demonstrated success in a hands-on e-commerce role in a retail environment
- Experience with Shopify or Shopify Plus (required), UX drivers and SEO
- Familiarity with A/B testing including program development and performance measurement
- Experience working with internal systems and/or third-party technologies
- Previous experience with site merchandising and conversion rate optimization tactics
- Experience with Analytics tools
- Understanding of customer service, supply chain, fulfillment, and operations processes
- Demonstrated ability to manage cross-team projects with several teams
- Demonstrated ability to create content with accuracy and attention to detail, with a focus on layout and aesthetic elements on an e-commerce platform.
- Experience with both B2B and B2C e-commerce preferred
- Background in Marketing
Ideal Candidate:
- A strong product and/or e-commerce experience and a proven track record of leveraging experience to innovate
- Prior experience in an e-commerce environment
- Strong understanding of customer journeys
- Strong writing skills
- Strategic and analytical; data and hypothesis-driven
- Strong communication skills: must be able to communicate to ensure that the websites accurately reflect the desired message and effectively express information
- Team player with a positive attitude
- Creativity: Ability to think of new approaches to communicating ideas to consumers; develop unique designs and user interfaces that convey a recognizable meaning
- Time-management skills: Ability to work on multiple projects at the same time, each with a different deadline
- Self-motivated, and driven to deliver exemplary work
Full Time (Monday - Friday, 9am - 5pm)
Compensation: Commensurate with experience
Benefits:*
- Paid Time Off/Vacation
- Simple IRA Plan
- Health, Dental and Vision Insurance
- Gym Membership offered
- Annual Bonus
*Benefits are available to full-time employees after completion of 60-day probationary period.
Salary range
Not specified
Date posted
30th September 2022
Commitment
Full-Time
Place of work
Grand Rapids, MI