Nasdaq seeks an experienced and creative storyteller, who will be responsible for creating compelling and dynamic content that elevates the brand narrative while delivering on key business objectives.
Identify and develop new and meaningful storylines that inspire, educate and inform, generate demand, inspire meaningful conversation, and convey Nasdaq’s unique brand value to key constituents and influencers
Translate complex and niche topics into compelling stories and adjust style and approach to a variety of formats, verticals, platforms and audiences
Oversee editorial process, including ideation, research, writing, fact-checking and producing
Serve as content lead for major marketing initiatives, events and products, collaborating with internal teams on development and execution of content strategies that advance business objectives
In collaboration with the senior management team, define, measure and report content KPIs to drive continuous optimization
Ensure all content is optimized for search and distribution across platforms, including desktop, mobile, social, video, OTT and newsletters
Leverage analytics and external market data in content planning and development to ensure that Nasdaq is creating content of value to each of its high-value audiences
Evangelize content best practices across the company
Collaborate with teams across the company to make recommendations on how to improve overall content and consumption based on analytics and performance
Requirements:
At least 5+ years of experience in an editorial, brand communications, or marketing role
Exceptional storytelling skills with a newsroom mentality and an expert understanding of how to craft and evolve narratives
Proven history of building and leveraging relationships across a company to fuel collaboration and get the job done
Deadline-driven, highly organized and a can-do spirit.
Experience working in a content management system, Drupal a plus!
SEO- and analytics-savvy; experience using data to analyze content consumption patterns and adjust content strategy accordingly
Numeracy is a plus, namely the ability to research and assess data to create visualizations and unique interactive experiences
Can-do spirit with a good sense of humor!
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information or any other status protected by applicable law.