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Applications due May 6

Reporting to the Deputy Director and serving as their advisor, the primary purpose of the Marketing Specialist will be to develop institutional marketing strategies that build awareness for the National Gallery of Art and identify and grow the museum’s audiences. Focused on audience development, collaborating with departments throughout the organization to shape a suite of comprehensive strategies, specific program-focused plans and advertising campaigns across media channels.

As the Marketing Specialist, you will:

  • Develop brand positioning and marketing plans to build national awareness.
  • Initiate and manage the coordination of cross-departmental and cross-divisional efforts and monitor for conflicting or overlapping objectives; advise and negotiate with stakeholders inside and outside the museum to gain support, participation, and collaboration.
  • Develop annual marketing plans aligned with institutional priorities.
  • Develop specific seasonal and program-based marketing plans for exhibitions and other public offerings across all media channels—National Gallery-owned platforms, as well as paid advertising placements (print, digital, broadcast, and out-of-home).
  • Develop and coordinate high-profile local, mostly national, and international in-person marketing opportunities where museum leadership can communicate strategic priorities.
  • Determine broader scope of paid marketing program and participate in planning. Report on paid placement efforts and results to internal stakeholders.
  • Forecast marketing budgets across the institution for all media according to strategic priorities.
  • Manage institutional e-mail marketing/e-communications.
  • Guide strategies for advertising, social media, and email marketing for institution, not limited to priority exhibitions, programs, initiatives, and publications.
  • Guide audience research to inform marketing strategy and brand positioning. Collaborate with the Audience Engagement teams to design audience studies, collect data, and analyze results; refine activities accordingly and guide other departments’ understanding of audiences.
  • Measure and report on performance of all marketing initiatives and assess ROI and KPIs against goals.
  • Work closely under the Deputy Director to determine benchmarks and capture and analyze visitor data/user data and engagement.
  • Track audience and campaign metrics and provide timely insight and analysis.
Interested? Apply for this role USD $126k-164k annual Apply
National Gallery of Art
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The National Gallery of Art serves the nation by welcoming all people to explore and experience art, creativity, and our shared humanity.
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