Seeking Content Marketing Specialist to join an industry-leading PEO company in the HR technology sector based in Melville, NY area.
The ideal candidate has 3-5 years proven experience as a content professional including original content development and digital & traditional marketing program execution. You are creative, experienced, and self-motivated.
What you will do:
In this position, you will promote company marketing initiatives through innovative content design, and assistance with program creation through to execution. You will partner with internal and external cross-functional stakeholders to be a marketing liaison, capture expert feedback and external research, ensure brand voice and consistency, and write original content related to each initiative.
Assist with the development and implementation of the company’s content strategy.
Develop engaging website content, style and layout supporting brand and SEO goals.
Develop creative copy, images, and taglines to grow digital and social awareness.
Assist with producing high-quality marketing collaterals such as articles, white-papers, case studies, press releases, webinar/presentation content, web copy, and email messaging.
Maintain and edit an editorial content calendar with written guidelines.
Generate new ideas to assist in differentiating the company and other related company brands.
Assist with content development across all channels.
Craft interesting and well-researched content that drives traffic and engagement.
Work closely with marketing teammates and other departments to ensure the development of effective communications strategies most meaningful for our clients, brokers and affiliate partners.
Ensure customer and prospect engagement, brand consistency and a positive customer experience.
Stay up to date on industry best practices and adjust the content strategy as necessary.
Bachelor’s degree, or higher, in communications, marketing, journalism, English, or related field
Demonstrated ability to manage content marketing campaigns
Creative minded with an ability to conceive interesting ideas for new content.
Attention to detail including editing, proofreading and publishing final materials.
Strong understanding of content marketing tactics, google analytics, digital advertising, and social media marketing
Proficiency in MS Office Suite and WordPress
Experience with Marketing Automation software, a plus
Highly articulate with an excellent command of written English.
Interested? Apply for this role USD $70k-75k annualApply