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🥳 Perspectives 2022 is here! Our content design careers festival Join us!


You have goals, dreams, hobbies and things you’re passionate about.

What’s Important to You Is Important to Us

We’re looking for people who not only want to do meaningful, challenging work, keep their skills sharp and move ahead, but who also take time for the things that matter to them—friends, family and passions. And we're looking for team members who are passionate about our mission—making a difference in military members' and their families' lives. Together, we can make it happen.

Don’t take our word for it.

  • FORTUNE 100 Best Companies to Work For®
  • Computerworld® Best Places to Work in IT
  • FORTUNE® Best Workplaces for Millennials
  • Forbes® America’s Best EmployersIND123

The Web Content Strategist is self-motivated, data-driven, and dedicated to improving the member experience and supporting business priorities through web content strategy. Advanced knowledge of taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO) and online/digital metrics using industry best practices. Partnering with other members of their product team, including developers, UX designers, copywriters and stakeholders, ensuring deliverables fulfil strategic needs and improve the member experience. Assist in the development of a cross-channel content strategy and define stakeholders’ content requirements to support their goals and corporate objectives. Builds strong, collaborative relationships with internal business owners, third-party vendors, and Marketing, and Digital Channels teams to ensure content strategy is aligned with best practices and supports corporate goals and initiatives. Works with limited guidance on complex projects with significant impact. Provide guidance and assistance to team members.


  • Collaborate with a cross-functional team to define and launch product vision and strategy 
  • Collaborate with and provide insight on content strategies to Marketing management/staff, and business owners to ensure all properties are up-to-date, engaging, and consistent across all channels 
  • Collaborate with the User Experience (UX) team to define user models and interfaces for new/updated features and functionality 
  • Collaborates across channels to deliver an effective content marketing strategy and editorial plan to meet business objectives and member needs to increase satisfaction, engagement and drive brand and product awareness
  • Analyze product usage and other empirical data and how that relates to key member needs to determine changes in product prioritization
  • Analyze and report content initiative results and make recommendations for future campaigns and projects
  • Assist with determining when added product value should be pushed to members/employees 
  • Assist with the product backlog including refinement of stories with cross-functional team 
  • Assist with delivering communications/presentations to executive management
  • Assist with the execution of program priorities and ensures the conceptual and technical integrity of the features or components for the team 
  • Conduct audits to create content inventories and gap analyses and to identify deviations from approved content strategy and recommend corrective action 
  • Assist with the development of content strategy architecture, digital asset management, content management systems (CMS), and online/digital metrics based on industry best practices 
  • Develop/recommend changes to improve usability of digital content, functionality, interactivity, and usability of site(s) to management 
  • Evaluate, test, edit, and optimize digital experiences
  • Influence, and motivate product team and stakeholders towards continuous improvement of product 
  • Partner with business analysts to integrate usability studies, user research, and market analysis to into product requirements 
  • Proactively work with product team to formulate creative ideas or solutions for potential issues 
  • Provide guidance to developers, designers, and third-party vendors in content creation consistent with Navy Federal’s standards and business objectives 
  • Regularly analyze true needs for product features and constantly push for clear understanding of value 
  • Ensure compliance with corporate brand standards, marketing style guides, and legal requirements 
  • Review site analytics to monitor user behavior, refine content and messaging strategies; recommend changes to Search Engine Optimization/Search Engine Marketing (SEO/SEM) 
  • Ensure integrity & governance of digital content, that it meets brand standards and improves member experience
  • Stay current with technology as well as, government/policy impacts and industry best practices 
  • Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met
  • Translate program vision into product user stories 
  • Work with internal content authors, and provide feedback to third-party content suppliers 
  • Perform other related duties as assigned

Qualifications and Education Requirements:

  • Bachelor’s Degree in Journalism, Communications, Marketing, Information Technology or the equivalent combination of training, education, and experience 
  • Working knowledge of interactive usability best practices and concepts
  • Advanced verbal and written communications skills 
  • Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables 
  • Experience in using web analytics software (Google Analytics, and Adobe Analytics) 
  • Working knowledge of interactive design and information architecture 
  • Working knowledge of Search Engine Optimization (SEO) strategy as applied to content
  • Working knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools 
  • Experience managing multiple priorities independently and/or in a team environment to achieve goals
  • Advanced organizational, planning and time management skills 
  • Experience in content delivery, site governance and content management for high traffic websites
  • Skill navigating multiple screens and PC applications and adapting to new technologies
  • Experience leading, shaping and developing innovative solutions while managing business risks
  • Experience with various content management systems (Adobe AEM preferred) and experience with site governance, user roles and workflows
  • Effective skill-building effective relationships through rapport, trust, diplomacy and tact

Desired Qualifications and Education Requirements:

  • Experience in scrum product management or ownership
  • HTML skills, including knowledge of CSS, JavaScript
  • Knowledge of the financial services environment and Navy Federal's functions, policies, procedures, products, and services
  • Experience working in a demanding, fast-paced, creative environment similar to an advertising agency

Hours: Monday - Friday, 8:00AM - 4:30PM (partial telework)

Location: 820 Follin Lane, Vienna VA 22180 

I - 78 Salary range: [$35.50 Hourly] to [$46.00 Hourly] 

II - 79 Salary range: [$85,800] to [$121,300] 

III - 80 Salary range: [$98,600] to [$139,400] 

*Due to COVID-19 and social distancing, this position will be temporarily working from home with plans to return to campus at the desired location listed once Navy Federal is back to normal operations. The specific logistics for returning to campus will be determined at a future date by individual leadership.

Equal Employment Opportunity

Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability

COVID-19 Vaccine Information

As a COVID-19 safety measure, our employees must either provide proof of COVID-19 vaccination or follow additional safety protocols, including testing.


Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position.

Bank Secrecy Act

Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.

Interested? Apply for this role USD $36-46 hourly Apply
Navy Federal Credit Union
Visit website Vienna, VA
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