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Content Strategy

NBCUniversal Media, LLC New York City, NY
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Job description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

The Peacock Content Strategy team is looking for a Manager to join its team, which is responsible for developing Peacock’s holistic slate strategy across all content verticals to optimize customer acquisition, retention, and usage. The Content Strategy team works closely with stakeholders across NBCUniversal to align content strategy and execution to Peacock KPIs. The Manager position will report to the Senior Director of Content Strategy and will be responsible for critical strategic projects.

Key group responsibilities include:

  • Partnering with Peacock leadership in developing holistic content strategy, overseeing content spend allocation by content genre/type and ensuring ROI against Peacock KPIs
  • Creating in-dept valuation models formulating clear recommendations/analysis to assist with decision making
  • Identifying recommendations to refine the slate particularly for Film and Kids programming – including deal analysis, licensing/acquisitions evaluation, and Original content commissioning
  • Partnering with finance to develop overall content pro formas taking input from multiple teams including content analytics and marketing
  • Optimizing Peacock’s film release schedule to maximize KPIs (in collaboration with key teams such as Peacock Scheduling and Data Science as well as UFEG/Universal Pictures)
  • Working with the Peacock Acquisitions team to help evaluate library film acquisition opportunities through a data-driven lens
  • Conducting sophisticated market research (incorporating both first and third-party data), tracking competitive streaming and broader media industry trends
  • Driving initial response to content ideas, based on Peacock KPIs
  • Developing targets for content based on acquisition, engagement, and other KPIs
  • Partnering with the scheduling team to optimize content release patterns (i.e. identifying programming schedule gaps)
  • Compiling post-mortem analyses to determine areas for optimization and improvement
  • Developing C-Suite presentations for the Peacock organization to inform leadership on content strategy, performance, and new opportunities for growth / investment
  • Driving ad hoc requests with thoughtful, diligent business case analysis in coordination with cross-functional partners


  • Candidates must have strong analytical and communication skills with a high attention to detail. Peacock is a fast paced and highly-demanding environment and candidates are expected to be able to learn quickly, be comfortable in ambiguity and deliver results often on tight project deadlines. Candidates must be motivated, disciplined, flexible, and be able to work effectively both in groups as well as autonomously
  • 4+ years of experience in a corporate strategy or strategic insights role (media, tech, internet, direct-to-consumer) and/or top investment banking or consulting firm
  • Ability to distil executive-level insights from large datasets, identifying trends & patterns to inform decision-making and to assess short and long-term implication of changing business models and growth drivers
  • Strong Excel and PowerPoint skills and some Python (or VBA) knowledge; this role requires rigorous modelling and analysis with fast turnaround
  • Strong verbal and written communication skills; this role involves extensive use of PowerPoint to create executive-ready presentations
  • Bachelor’s or master’s degree in relevant field (economics, mathematics, finance, accounting, management), with strong academic performance

Desired Characteristics:

  • Ability to learn new tools and systems
  • Robust understanding of the current media landscape
  • Organized and detail-oriented, with an eye for consistent precision
  • Strong interpersonal skills, positive and open attitude, high energy level
  • Comfort with a fast-paced, always-on, start-up environment
  • Ability to think creatively and strategically while handling difficult and complex issues in a professional setting
  • Exceptional communicator and collaborator, able to build relationships with other teams and rally people towards a common goal
  • Some basic familiarity with key statistical methods/concepts (regression, correlation, t-tests, etc.)
  • Some Python experience (particularly with Pandas DataFrame and Selenium) is a plus

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. 

Salary range: $90,000-$120,000 (bonus eligible).

​​​​​​​Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Salary range USD $90k to $120k annual
Date posted 5th May 2023
Commitment Full-Time
Place of work New York City, NY
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