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Content Strategist

New York City Campaign Finance Board New York City, NY
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Job description

The New York City Campaign Finance Board manages New York City’s small donor democracy program and educates and engages voters via NYC Votes. The CFB has enjoyed a tremendous arc of progress over its 30-year history, and our updated flagship small donor democracy program is the centerpiece of this progress.

We eliminate barriers to participation by providing access to the resources New Yorkers need to vote or run for office and amplify the voices of small donors with New York City’s small donor democracy program.

We are dedicated to making New York City’s local democracy more open, transparent, and equitable. You would be working with a team that is mission-driven and committed to continuous improvement.

The Marketing and Digital Communications unit leads the top-level marketing and communications strategy for the CFB and creates the strategy behind all public-facing materials that directly engage and serve the needs of five million New Yorkers in thirteen languages.

The Public Affairs Department of the New York City Campaign Finance Board seeks a Content Strategist to lead strategic efforts across the agency’s digital and print communication platforms. In addition to creating content about the agency’s work and the public matching funds program, the Content Strategist will take a lead role in creating voter education content to inform and engage voters under the agency’s NYC Votes initiative. This position will report to our Director of Marketing and Digital Communications and will oversee a digital-first content team, including a social media manager and copywriter. We’re looking for a passionate candidate with excellent writing/storytelling skills and experience managing and inspiring a team of content creators. Responsibilities include, but are not limited to:

- Implement the CFB’s content strategy across web, social, and print, including agency websites, social media channels, email and SMS campaigns, and Voter Guide output.

- Create and maintain specialized editorial calendars built around key election dates and strategic ongoing goals for the Public Affairs division.

- Provide strategic guidance for organic and paid campaigns, including targeting strategies, budgets, messaging, and success metrics.

- Develop new approaches to adapt content and information to engage specific target audience groups among voters and potential voters, including underrepresented groups such as youth and immigrant voters.

- Grow public-facing awareness around all aspects of the CFB mission, from founding to current initiatives including the matching funds program and contributions.

- Leverage expanded partnerships with individuals and organizations to reinforce familiarity with NYC Votes information and grow credibility with internal and external audiences.

- Write and edit original content for voters, volunteers, partner organizations, and the general public.

- Directly supervise the Content Strategy team (the Social Media Manager, Copywriter, and other Content Strategy team members as needed) in the Marketing and Digital Communications unit.

- Set long-term standards of management and leadership throughout the unit, allowing staff members to assume responsibilities that will allow for ongoing professional development.

Essential Skills

- Ability to strategically execute/activate the seasonal marketing strategy of the unit/division.

- Strong writing, editing, and visual communication skills, including the ability to effectively tell stories using words, images, and video.

- Ability to think long-term while keeping track of day-to-day details.

- Experience with performance marketing, including placement strategies and bidding.

- Understanding of how to create content for diverse audiences; experience working with youth and immigrant communities.

- Understanding how content can be packaged and leveraged across platforms.

- Ability to define quantitative metrics / KPIs, assess performance, and optimize strategies based on insights, facility with Google Analytics, SEO, and content creators.

- Passionate working style and team leadership skills, and the ability to lead and collaborate within and across units.

Preferred Skills

- Facility with language(s) other than English would be a significant asset. Experience with running multilingual campaigns or working with multilingual creators.

- Experience working alongside Art Directors/Creative Directors on creative campaigns, has a trained eye for audience-right visuals.

- Copywriting experience in the branding or agency world, understanding of how to use language in a concise yet meaningful way.

- ADA compliance training, experience with accessibility in creative/campaigns/audience targeting.

- Deep interest in cause-driven work, experience/personal interest in mission driven-brands/organizations.

- Good public speaking and presenting skills, capable of making presentations in PPT or Keynote

- Experience managing external vendors/content creators/influencers.

- Experience with Salesforce Marketing Cloud, Klaviyo, and Brandwatch (or like programs).

Additional Information

The City of New York provides generous medical benefits (including dental and vision through respective unions or funds), retirement, tuition reimbursement, and additional ancillary benefits. CFB offers a flexible and hybrid work schedule, opportunities for career development, learning & development (leadership training, coaching), wellness programs, and much more!

The CFB is an equal opportunity employer firmly committed to diversity. All individuals are encouraged to apply. If you anticipate needing any type of reasonable accommodation to apply for an employment opportunity, please contact or (212) 409-1800.

How to Apply

All applicants must apply through NYC Government Jobs | Explore Careers | City of New York (

- Please search and apply to the job ID number listed above.

- Resume and cover letter are required for consideration.

- Note that only applicants under consideration will be contacted.

For more information on careers with the NYC Campaign Finance Board visit our website at to access the full listing of job opportunities and to learn more about our agency.

Minimum Qualifications

1. A bachelor’s degree from an accredited college including or supplemented by at least twelve semester credits (or the equivalent of twelve semester credits) in accounting, auditing, business or public administration, computer science, economics, finance, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related area of study and one year of satisfactory full-time experience in accounting, auditing (including compliance or investigative auditing), business or public administration, business analysis, computer science, database administration, economics, finance, fiscal or economic management or research, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related field; or

2. A four-year high school diploma or its educational equivalent and five-years of experience as described in “1” above; or

3. Education and/or experience equivalent to “1” above.

Public Service Loan Forgiveness

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at

Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

Salary range USD $80k to $100k annual
Date posted 6th November 2023
Commitment Full-Time
Place of work Manhattan, NY
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