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Content Strategist

NewsWhip New York City, NY
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Job description

NewsWhip is seeking a Content Strategist, to help build our brand by creating compelling and useful insights for communicators based on our data, insight and market knowledge.

This will include creating white papers on critical topics (like brand crises, or misinformation), contributing to our blog and newsletters, creating client testimonials and case studies from the world’s leading brands, providing data to media partners on topical events, and assisting the marketing team with events and various brand initiatives. The role will also be responsible for social media community management and marketing analytics/reporting. 

Our ideal candidate has worked in the field of communications, is interested in how data and insight is transforming that field, and understands the nuances of social and digital media.

What the right candidate will have:

  • Tremendous curiosity, energy, and enthusiasm to learn and drive our business forward.
  • Excellent writing and communication skills.
  • Exceptional analytical skills, with the ability to pull complex insights from large data sets and translate it to meaningful narratives.
  • Interest in the interplay of news, social media, communications in our new media ecosystem.
  • 3+ years experience working in a role that requires clear and insightful writing.
  • Experience collaborating with clients or partners on joint projects.
  • An appetite to learn how to create an engaged social media community and leverage our various platforms to promote the Newswhip brand, product and content. 

What a standout candidate might have:

  • Experience creating content to build relationships with today’s leading brands
  • Degree in communications, journalism, or marketing 
  • Experience using Google Analytics, Tweetdeck, Mailchimp and social media analytics. 

The right candidate does not need to have every requirement or experience listed, just a passion for learning and a desire to grow.

What you’ll do:

  • Develop a solid understanding of the reputation and communications needs of consumer brands in the new media ecosystem, through interviews and research.
  • Create clear and compelling content to address those needs, across multiple channels: social, blog, case studies, website, whitepapers and general marketing collateral.
  • Create competitive reports to market our products and exhibit the value of our social data to brands
  • Analyze content marketing data to identify trends, gaps with existing coverage and anticipate customer needs.
  • Assist marketing team with copywriting.
  • Ad-hoc opportunities to work with product, sales and customer success teams to gain new skills.
  • Manage all aspects of Newswhip social media accounts including analytics and reporting. 

Benefits:

  • Competitive salary
  • Performance-based bonus
  • Health Cover and 401k
  • Great working environment (NYC & virtual)
  • An opportunity to help define an entire new industry category

About NewsWhip:

NewsWhip is the leading technology for identifying and tracking the stories that matter in the world each day. We monitor millions of signals produced every day from social networks that reveal the articles, events, and people driving discussion and engagement. 

We are an ambitious and growing Irish software company, funded by the world’s leading news agency, The Associated Press. Our customers include global brands, PR agencies, public institutions and media leaders.

Our ethos:

We believe in maintaining a friendly work environment, a healthy work-life balance, and compensating our employees fairly for their input. You’ll be part of a team that believes in mutual support and education, and for a company where a workweek isn’t just the gap between weekends, but an opportunity to do work that is impactful and innovative. We also love eating and socializing together, annual and seasonal company and team retreats, healthy and unhealthy snacks, and other perks.

Salary range Not specified
Date posted 8th July 2021
Commitment Full-Time
Place of work New York City, NY
Additional information
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