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Web Content Editor

NewYork-Presbyterian Hospital New York City, NY
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Job description

Under the supervision of the Web Technical Services Manager and collaborating with internal partners, the Web Content Editor holds a technical role and is responsible for developing new web pages, updating existing websites as well as ensuring that the required tags and codes are on all web pages to support analytics, SEO and other web-related activities. Additional duties include preparing graphics, images, and videos for web delivery.

Essential Job Duties

  • Develop and edit the hospital's primary website using its Content Management System (Drupal) and manage the projects and request from the marketing department's project management system, Workfront.
  • Generate reports in programs such as Piwik to gather and analyze web data.
  • Research how sites are ranked by search engines and construct or renovate sites to improve rankings through the use of taxonomies, metadata and keywordsDesign graphics and other visuals using various programs (i.e Photoshop, Dreamweaver, Illustrator).
  • Manage NYP YouTube and Vimeo channels by uploading and embedding videos, and organizing playlists.
  • Support web quality assurance activities including eliminating broken links, misspellings, etc. Assess any technical challenges in developing content.
  • Ensures adherence to NYP marketing standards.
  • Collaborates with content developers in other departments to ensure consistency in Hospital branding and messages across all departments.

Required Criteria

  • Bachelor’s Degree
  • 1-3 years experience
  • Proficient in editing HTML and CSS and possess an ability to problem solve when problems are uncovered.
  • Familiarity with Content Management Systems (CMS) and their essential components such as taxonomy.
  • Knowledge of Dreamweaver, Photoshop and other web production applications
  • Knowledge of analytic services such as Piwik or Google Analytics; Ability use the video channels YouTube and Vimeo as an administrator.
  • Ability to adapt quickly and become proficient with new technology as it becomes available.
  • Competency with search engine optimization best practices and ability to implement them.

Join a healthcare system where employee engagement is at an all-time high. Here we foster a culture of respect, diversity, and inclusion. Enjoy comprehensive and competitive benefits that support you and your family in every aspect of life. Start your life-changing journey today.

  • #1 in New York, "America's Best Hospitals 2021-2022." - U.S.News & World Report
  • 2021 "Employees' Choice Awards: Best Places to Work" - Glassdoor
  • 2021 " Best Workplaces in Health Care & Biopharma" - Fortune
  • 2020 "America's Best Employers in New York State" - Forbes
  • 2020 "Working Mother 100 Best Companies" - Working Mother
  • 2020 "Best Companies for Multicultural Women" - Working Mother
  • 2020 "Best Workplace for Men in Nursing" - American Association for Men in Nursing

Discover why we're #1 in New York and a best employer at: nyp.org/careers

NewYork-Presbyterian Hospital is an equal opportunity employer.

Salary range Not specified
Date posted 10th January 2022
Commitment Full-Time
Place of work New York City, NY
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