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✨ An 'Ask Me Anything' for aspiring Content Design leaders with Rachel McConnell Register now

Hours Per Week : 37.5

Working Pattern : Full-time, flexible working options considered

Additional allowances : Where applicable subject to a London weighting allowance which is 20% of your salary subject to a minimum payment of £4,608 and a maximum payment of £7,097

Closing Date : 24 Oct 2021

Are you passionate about the power of technology and data to improve health experiences and insights? Do you enjoy simplifying complex information to meet user needs across all audiences?

NHS Digital is the national information and technology provider for the health and care system. Our growing team of 2,700 information analysis, technology and project management experts create, deliver and manage the crucial digital systems, services, products and standards upon which health and care professionals depend, working in partnership with both national and local organisations.

Our vision is to harness the power of information and technology to provide better health and care.

We’re looking for Lead Content Designers to join two of our directorates :

Product Development which designs, delivers and maintains digital products and services to help citizens, patients and clinicians including the NHS website (, NHS App, NHS login and Digital Urgent and Emergency Care

Platforms provides the core platforms that underpin the products and data services which we deliver within NHSD and are also made accessible to regional and local service developers including demographic registers, identity services (citizen identity and NHS workforce identity) and messaging platforms for prescriptions and referrals.

You will have an inclusive, user-centred approach and will enjoy adapting and learning at pace. You will be willing to use your practitioner skills for complex projects, while your focus remains on leadership, collaboration and oversight.

You will be welcomed into a supportive content community with plenty of opportunity to collaborate and problem-solve with colleagues in NHS Digital and partners across the health and care system.

And you will see real outcomes. The work you do will have an impact on a national scale, helping our NHS achieve improved health outcomes for patients and supporting health and care staff.

As a Lead Content Designer you will be responsible for :

  • Providing senior oversight and leadership for strategic content activities and expert advice on approaches, processes, tools, quality and standards across the programme and directorate
  • Ensuring content standards are maintained with all content across professional and public-facing services in your portfolio being inclusive and accessible
  • Inspiring and coaching content practitioners working across a portfolio of programmes, and the wider directorate, facilitating close collaboration and peer support within the content community
  • Collaborating across different programmes, making recommendations around processes and resourcing prioritisation to suit changing agendas while protecting clinical safety and data integrity
  • Advocating for user-centred design as a senior manager

About The Candidate

Some of the key skills and experience you'll bring :

  • Advanced knowledge of content management and content design, with an understanding of how it dovetails with related content disciplines (social media and multimedia)
  • Experience of working in a senior content role, responsible for one or more of the specialist content areas (social and digital media, multimedia, content design or content management), supporting several product teams concurrently
  • Proven industry experience of applying content knowledge (content design, content management, multimedia or social and digital media) to real-world applications and organisational challenges
  • Experience of working effectively with multi-disciplinary teams and ensuring that the process for making content decisions is based on content knowledge, user research and knowing the user journey
  • Education to masters level or equivalent relevant working experience or qualifications
  • A broad understanding of GDPR, privacy and legal implications associated with the creation and publication of content; ability to provide oversight and steer to junior colleagues and ensure that their content adheres to various GDPR, privacy and safeguarding guidelines
  • Advanced understanding of content performance metrics evaluation, across the content disciplines
  • We have opportunities for Lead Content Designers in Leeds and London and are running duplicate adverts across these locations.
  • You only need to apply to a single advert to be considered for all Lead Content Design roles at either of these locations.

About The Company

NHS Digital is a great place to work. What we do matters.

Our outstanding teams are passionate about technology and public service, making use of everyone’s skills to improve people’s lives.

We collaborate to deliver world-class tech and intelligence, so come and join us. We are committed to sustainability, diversity and inclusion; our people are at the heart of what we do.

Find out about the amazing work we do by visiting our website.

Find further information on the current work we are undertaking meeting the challenges of the pandemic here.

Why you should apply

We value the different experiences our people bring to their work at NHS Digital. We're working to create an environment where everyone can make a full contribution no matter their background, identity, or circumstances.

Which means, we encourage applications from people of all backgrounds and abilities. Don't worry if you don’t meet all the criteria we’ve suggested knowledge and experience you've gained in other ways might make us think about the role differently. Go ahead and apply.

Our work matters. You matter.

What we offer you :

  • we're moving to a hybrid working approach which offers you an informal, flexible way of blending home and office working
  • flexible working opportunities - we value and respect the diversity of our employees, and applications from prospective candidates who require flexible working arrangements are welcomed;
  • these include part-time hours, job sharing, flexible hours and part-remote setups
  • 27 days annual leave increasing to 33 days with service
  • ability to buy and sell annual leave
  • a generous pension (with our contribution equal to 20.6% of your earnings)
  • NHS Discounts including shops, restaurants, gym, mobile phones, and insurance
  • employee benefit schemes including our Season Ticket Loan, Car Lease and Bike to Work schemes

Next steps

Remote interviews will take place week commencing 8th November. Applicants who are shortlisted for interview will be contacted by email.

Interested? Apply for this role GBP £65k-75k annual Apply
NHS Digital
Visit website London, UK
NHS Digital is the national information and technology partner to the health and care system
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