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Join the team that’s helping better drivers earn better car insurance rates. Noblr is smart, app-powered car insurance that empowers its members to personalize their monthly car insurance rates using their smartphones. Driving trips are captured in the Noblr app, and our members get driving insights that help them continuously improve and save money for driving less and driving more responsibly.

Here's where you come in:

We’re looking for a Content Strategist to join our creative team.  The creative team works closely with other teams within Marketing, as well as the Product team, and is responsible for everything from establishing style guides to designing billboards to ensuring a branded product experience.

Your talent for creative problem solving, building trust will fuel continuous improvement, drive sales, delight customers and achieve success.

We are looking to build a brand that steers clear of the usual boredom lurking around most insurance brands while also standing out in a cluttered marketplace. That’s where you come in.  

Note: We have an office in downtown San Francisco right by the water; however, due to COVID-19, we are currently working 100% remote.


  • Clearly articulate and communicate the Noblr brand story
  • Create tone of voice and content style guides
  • Write clear, compelling, and consistent copy for app, website, advertising, emails, blogs & social (headlines, body, etc.)
  • Manage all written materials created for the business for quality and consistency
  • Collaborate with the Marketing & Product Teams to further develop the brand, product and user journey
  • Develop a content strategy based on business objectives and customer needs, including planning and executing content calendar
  • Conduct regular content gap analysis
  • Concept and collaborate on how to present content in formats other than text-based articles
  • Develop and execute plan for content distribution
  • Create and maintain editorial calendars, style guides, taxonomies, and metadata frameworks
  • Find and manage freelance writing talent as needed to deliver required content
  • Gather key business and user insights and apply to the evolution of the content strategy
  • Own social media community management in collaboration with customer service team
  • Follow industry-related and pop culture news to generate ideas around trending topics


  • Must enjoy a collaborative environment and be a team player  
  • 5+ years of experience defining content strategy
  • Experience with communication strategy and execution
  • Excellent communication and organizational skills
  • Ability to gather key insights and apply strategic planning skills to create a long-term vision
  • Strong writing and editing skills
  • Knowledge of Content Management Systems
  • Skills in developing content marketing strategies for SEO and Social Media
  • Familiarity with SEO guidelines and keyword research tools
  • Degree in marketing, communications, journalism or related field
  • Empathetic with a passion to solve problems, succeed and grow with the business
  • Ability to perform effectively across a range of levels from hands-on daily tasks to planning for growth and thinking about the bigger picture

 What’s in it for you?

  • Generous flexible paid time off 
  • Commuter Benefits
  • Full Health benefits 
  • Generous Parental Leave Policy 

If interested, please submit your resume and relevant writing samples of published work.

Interested? Apply for this role Apply
Noblr Car Insurance
Visit website San Francisco, CA
Smart Car Insurance for Smart Drivers
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