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Content Marketing Strategist/Investments

Northern Trust Corporation Chicago, IL
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Job description

Responsibilities:

  • Develop external content to promote Northern Trust Wealth Management’s holistic advice value proposition to clients and prospects
  • Manage strategy, concept and delivery to promote our investment expertise through a mix of market commentary, videos and podcasts
  • Provide editorial review of external-facing content to ensure alignment with brand, core value proposition and key messages
  • Engage field stakeholders on prioritization of topics and gather feedback
  • Coordinate with production and promotion resources (e.g., designers, email marketers, agencies, etc.) to deliver on content strategy
  • Leverage research, data and feedback to drive continuous improvement of content marketing initiatives
  • Support cross-team initiatives to drive increased effectiveness and efficiency 

Qualifications:

  • Bachelor’s degree, preferably in journalism (or other writing-focused areas of study), finance or economics. Master’s degree is a plus but not required.
  • At least 8 years of professional writing experience in financial services, ideally including writing specifically for wealth management audiences.
  • Best-in-class writing skills with a demonstrated track record of promotion and success.
  • Excellent editorial judgment to ensure appropriate content and messaging for external audiences.
  • Intellectual curiosity and aptitude to transform technical opinions and concepts into clear, concise content appropriate for a broad wealth management audience.
  • Ability to build relationships with subject matter experts to articulate a point of view and promote in a valuable, engaging way to client/prospects.
  • Ability to use data to increase usage / effectiveness of content and alter strategy as necessary
  • Experience in managing content across multiple channels and formats, including digital (web, social) and print
  • Strong problem-solving skills and collaborative work style.
  • Strong project management skills to manage timely delivery of projects and escalate/resolve issues as needed.

About Northern Trust:

Northern Trust provides innovative financial services and guidance to corporations, institutions and affluent families and individuals globally. With over 130 years of financial experience and nearly 20,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

Working with Us:

As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company that is committed to strengthening the communities we serve!                

We recognize the value of inclusion and diversity in culture, in thought, and in experience, which is why we are honored to receive the following awards in 2021:

  • Gender Equality Index Member, Bloomberg
  • Top Financial & Banking Company, Black EOE JournalHispanic Network Magazine, Professional WOMAN'S Magazine

We’d love to learn more about how your interests and experience could be a fit with one of America’s best banks and most sustainable companies! Build your career with us and apply today.

Reasonable Accommodation

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please email our HR Service Center or call 1-800-807-0302 (North America), +630-276-5353 (Asia Pacific), 1800-425-0333 (India), +44(0)207 982 4357 (Europe, Middle East and Africa) and let us know the nature of your request and your contact information.

Equal Employment Opportunity Statements

Salary range Not specified
Date posted 31st August 2021
Commitment Full-Time
Place of work Chicago, IL
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