Menu button
🥳 Perspectives 2022 is now available on demand Access now

The Office of Communications tells the story of Northwestern University Feinberg School of Medicine and Northwestern Medicine and its multiple departments, institutes and centers to the world through the creation, implementation, and assessment of effective integrated marketing communications.

Learn more about our office here: https://www.feinberg.northwestern.edu/communications/

The Digital Content Specialist is an effective science communicator who develops a wide range of digital marketing content to enhance reputation, generate awareness and drive engagement with marketing and communications efforts. Reporting to the Director of Content Development, this role will focus on the creation and sharing of editorial and marketing content across all of Feinberg’s digital channels, with an emphasis on digital media.

Written content will cover a diverse set of formats and applications – from long-form interviews and articles with faculty that explore high-impact scientific research to promotional social media posts that generate interest among prospective faculty, students and staff recruiting. The role also provides support for the creation of other marketing materials, including digital signage, photography, videography, and brochures.

*Note: Not all aspects of the job are covered by this job description.

Specific Responsibilities:

  • Create original digital content (articles, audio, video, images) to support Feinberg’s reputation marketing across all publications and channels: seek story ideas, conduct interviews and write original feature and news stories for electronic communications media channels. Create content leveraged broadly by development teams, admissions teams, clinical affiliate marketing teams, and web and social media teams.    
  • Connect with medical school and clinical leadership, faculty and staff to identify potential storylines, events, news, and papers, and manage an editorial calendar, tracking stories in progress.
  • Arrange photos, audio, and video for stories as necessary.
  • Produce and layout stories in CMS.
  • Collaborate with the Office of Global Marketing and Communications and other University and clinical partners to cross-promote stories
  • Serve as a project manager for written, editorial, and multimedia marketing projects, including admissions newsletters, recruitment brochures, digital signage, and videos. May coordinate work of photographers, designers and others involved in marketing projects.
  • Write, edit and proofread copy for magazines, newsletters, print materials, websites, podcasts, social media, and all marketing communications materials; input and format email newsletters using content marketing tools.
  • Research distribution and marketing best practices for higher education recruiting and scientific research promotion, and make recommendations to optimize the impact of marketing strategies over time.

Miscellaneous

  • Performs other duties as assigned.

Minimum Competencies: (Skills, knowledge, and abilities.)

  • Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree in journalism, marketing, humanities, or a related field.; OR appropriate combination of education and experience.
  • Excellent skills in writing and editing; experience working across digital channels to support an integrated and adaptive strategy.
  • Expertise in content management systems and/or social media platforms; deep understanding of user behavior, storytelling opportunities unique to each platform, and strategies for driving engagement.
  • Knowledge of layouts, graphic fundamentals, web, video standards and photography.

Benefits:

At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us here to learn more.

Work-Life and Wellness:

Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles.

We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us here to learn more.

Professional Growth & Development:

Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us here to learn more.

Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website.

The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.

Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.

Interested? Apply for this role Apply
Northwestern University
Visit website Evanston, IL
Highlighting breakthrough research, leading faculty and the student experience in a diverse academic community.
Get notified when roles similar to this are listed
Explore other job categories