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Nowsta helps employers become better managers by giving them the tools they need to automate, simplify, and humanize the labor management process. Employees turn to Nowsta, to better navigate their work life, with shift finders and reminders, and financial wellness benefit programs and their employers rely on Nowsta to streamline operations, reduce turnover, and increase workplace satisfaction. Our mission is to organize and empower the world’s hourly workforce through an all-in-one software that helps employers better manage their teams, resulting in streamlined operations, reduced turnover, and increased workplace satisfaction.

Employees on Nowsta can also access a suite of services to help them more effectively manage their job schedules and personal finances. Nowstapay is a financial wellness benefits program that allows employees to cash out earnings instantly for the work they've already completed.

Nowsta powers some of the largest workforces in sectors such as events, hospitality, staffing, and many more. Employers turn to Nowsta when they want to streamline operations, reduce turnover, and increase workplace satisfaction.

We’re looking for a Content Marketing Manager that will be responsible for owning our content marketing strategy from conception through execution. This person will be a huge impact on growing our brand and establishing both Nowsta and senior leaders as thought leaders in the industry

What You Will Do:

  • Define and lead Nowsta’s content strategy. Define how Nowsta reaches our target audience to increase engagement.
  • Develop engaging and effective marketing copy to drive action via our customer journey.
  • Develop copy for blog posts, whitepapers, tutorials, newsletters, social posts, marketing emails, landing pages, sales collateral, app messaging and more.
  • Help create a consistent brand voice dependent on the audience.
  • Own the content calendar, including scheduling, publishing, distribution and tracking success and areas of improvement.
  • Set up demand generation content flow, including a gated content plan, landing pages and more.
  • Develop thought leadership content that will be featured on social channels, newsletters, and blog posts.
  • Expertise in crafting marketing personas and targeting them with personalized content.
  • Able to toggle between voices for different audiences.

Qualifications:

  • Experience writing B2C and B2B copy.
  • Experience with B2B content writing - addressing c-level execs and maintaining consistency of our messaging
  • Understanding of SEO.
  • Tech-savvy.
  • Flexibility – we’re a growing start-up, so goals and priorities may change.
  • Ability to juggle tasks and deadlines.

Benefits:

  • 100% Employer Paid Health Care, Including Dental and Vision
  • 401k
  • Work From Home Flexibility
  • Unlimited Paid Time Off

If you meet more than 50% of the job requirements above, please apply!

At Nowsta, we promote a diverse and inclusive workplace where differences are welcomed and respected, and where different ideas and perspectives are expressed and listened to. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Our culture enables individuals to share their uniqueness and contribute as part of a team. Nowsta is proud to be an equal opportunity employer.

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Nowsta
Visit website Brooklyn, NY
The easiest way to schedule, manage, and pay your flex workforce.
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