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We operate a hybrid working model and fully support flexibility with colleagues already based across the UK working from home and linked to one of our core locations inĀ Newport, Darlington or Titchfield (Fareham).

For this role you will be linked to one of the core locations, the frequency of attendance at our offices is agreed with you as relevant to your role.

Do you have a strong eye for detail and a passion for clear, concise content thatā€™s focused on user needs?

Are you naturally collaborative with a positive approach to challenges?

If so, this could be the perfect opportunity for you.

At the Office for National Statistics (ONS), weā€™re looking for experienced senior content designers. These roles are part of the growth and expansion of our Digital Services & Technology (DST) teams.

We are committed to supporting our peopleā€™s well-being by offering flexible ways of working that support a healthy life balance, and we are happy to have conversations around flexibly in line with our hybrid working policies.

Weā€™re the Office for National Statistics (ONS), the UKā€™s largest independent producer of official statistics, covering a range of important economic, social and demographic topics. We help people make better, more informed decisions on policy and services across the UK.

Our teams are highly driven and collaborative, with cutting edge technologies and career development fundamental to everything that we do.

As a content designer at the ONS, you will be working to scope, write, edit, proof, clear and publish content that meets user needs. You will also need to reflect user journeys and preferences for a range of channels and audience groups. Researching, developing and analysing audience insight, you will ensure that all content is effective and constantly evaluated.

Using evidence to help make decisions and influence change, you will build relationships with the teams behind everything the ONS publishes, you will lead the creation of guidance, training and materials to ensure that our publications are the best they can be. You will work with user researchers and use evidence, like analytics, to convince people to make user-centred decisions.

This role is part of the cross-government Digital, Data & Technology (DDaT) profession framework. As a role within DDaT at the ONS, we also offer benefits such as:

  • Protected Learning Time of up to 10% of your weekly hours, to spend on your personal development and side-projects.
  • A supportive and active Community of Practice to which you will be expected to contribute to, helping ensure you and your colleagues get the training, development and opportunities you need to progress your careers.
  • The opportunity to be part of our annual progression panels, giving yearly promotion opportunities.


As a senior content designer, you will work in our User-Centred Design and Research teams, as part of the agile teams across the organisation. You will have varying responsibilities, including:

  • developing content strategies and solutions for large-scale problems and high-profile projects
  • responsibility for content quality, managing the content design team and mentoring content designers
  • assuring the quality of writing and mapping user stories
  • leading on content projects across the ONS, engaging and contributing to the cross-government content community
  • influencing and managing stakeholders effectively, building long-term strategic relationships, and communicating clearly and regularly
  • creating and iterating processes for improving standards while driving continuous improvement

Person specification - Essential criteria

To be successful in this role you will be able to:

  • lead projects to improve content based on identifying and understanding user needs
  • demonstrate experience of developing content strategies and solutions for large-scale problems, driving continuous improvement
  • lead the design, implementation and evaluation of strategies and policies
  • demonstrate experience in prioritising projects and managing a team effectively
  • work within a strategic context and communicate how the work of the ONS contributes to the goals of both our users and the organisation
  • demonstrate keeping up to date with the latest developments in the field of content design
  • identify the right people to work with, understand their needs and manage strategic relationships with them


We'll assess you against these behaviours during the selection process:

  • Making Effective Decisions
  • Seeing the Big Picture
  • Changing and Improving
  • Working Together


TheĀ Office for National StatisticsĀ is part of the Civil Service, and as such we share a number of key benefits with other departments, whilst also having our own unique offerings to support our 5000+ valued colleagues across the business.

Whether you are hearing about us for the first time or already know a bit about our organisation, we hope that the benefits pack attachedĀ (bottom of page)Ā will give you a great insight into the benefits and facilities available to our colleagues, and our fantastic working culture.

We are an organisation that takes well-being seriously and lives and breathes the desire to modernise the workplace of the future. Everyone, from our office-based colleagues across our office sites, to our field interviewers and airports and ports passenger survey teams, are part of a diverse and inclusive family.

Inclusion & Accessibility

At ONS we are always looking to attract the very best people from the widest possible talent pool, and we are proud to be an inclusive, equal opportunities employer. As a member of the Business Disability Forum and a Disability Confident Leader weā€™re committed to ensuring that all candidates are treated fairly throughout the recruitment process.

As part of our application process, you will be prompted to provide details of any reasonable adjustments to our recruitment process that you need. If you would like to discuss any reasonable adjustments before applying, please contact the recruitment team in the first instance.

If you would like an accessible version of any of the attachments or recruitment documents below or linked to in this advert, please contact the recruitment team who will be happy to assist.

Things you need to know


Successful candidates must pass a disclosure and barring security check.

Successful candidates must meet the security requirements before they can be appointed. The level of security needed isĀ security check.

See our vetting charter.

People working with government assets must completeĀ basic personnel security standardĀ checks.

Selection process details

This vacancy is usingĀ Success Profiles, and will assess your Behaviours and Experience.

The ONS regularly run webinars and support sessions for candidates. You can find details on all our upcoming webinars on ourĀ Eventbrite page.

If you are an internal ONS candidate, please acknowledge that by applying for an external campaign you may be moved to a priority role within the business, which may be different from the team or directorate you are currently working in.

Assessment at application stage will be based on your job history, skills & experience and personal statement. Your job history and skills & experience should be tailored to demonstrate any skills, knowledge and experience that are relevant to the content of the role.

Application stage will be based on your CV and personal statement. The CV should be tailored to demonstrate any skills, knowledge and experience that are relevant to the content of the role.

Your personal statement should be no longer than 1250 words. You should use this space to provide evidence for each essential criteria within the person specification. As the criteria are scored, we would recommend that you give clear examples for each including the impact of your actions. Success Profiles Behaviour examples are not required at this stage.

In cases where there is a high number of applications the sift pass mark may be adjusted and candidates will be invited to interview in merit order, i.e. those scoring the highest.

Should you be invited to interview, you will be assessed using various assessment techniques aligned to the new Civil Service Success Profiles, where you'll be assessed against any of the behaviours outlined in the advert.

A presentation may be required at the interview. Further information will be provided to successful candidates prior to the interview.

In the current circumstances, interviews will be conducted by Video.

A reserve list may be held for a period of up to 12 months from which further appointments may be made.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of theĀ European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals

Further information on nationality requirements

Working for the Civil Service

TheĀ Civil Service CodeĀ sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission'sĀ recruitment principles.

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

This vacancy is part of theĀ Great Place to Work for VeteransĀ initiative.

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact:Recruitment team:

Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact If you are not satisfied with the response you receive from the Department, you can contact theĀ Civil Service Commission


ONS_External_Vacancy_TermsĀ  (pdf, 36kB)

ONS Employee Benefits Pack 03.2022Ā  (pdf, 1323kB)

Interested? Apply for this role GBP £36k-42k annual Apply
Office for National Statistics
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The UK's largest independent producer of official statistics and the recognised national statistical institute of the UK
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