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Who we are 

Pernod Ricard is a global premium spirits and wine company. We‚Äôre the team behind leading brands such as ABSOLUT¬ģ Vodka, Jameson¬ģ Irish Whiskey, Malibu¬ģ, Kahl√ļa¬ģ Liqueur, Beefeater¬ģ Gin, and Avi√≥n‚ĄĘ Tequila, as well as many more superior wines and exquisite champagnes!¬†¬†

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!  

At Pernod Ricard, your safety and well-being are our top priorities. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after the last vaccine dose) as a condition of employment, and proof of vaccination will be required. The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law.

The salary range for this role, based in New York is $163,000 to $244,400, range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, and skills against internal peers and against the scope and responsibilities of the position.

Ready to work with spirit? Read on…

In today’s world, our markets are increasingly more fragmented, and our consumers are more demanding. We need to transform our Marketing to collectively improve our operational effectiveness, while we engage our consumers more deeply with the development of quicker and more impactful innovation, the activation of sharper digital plans, and the creation of breakthrough and award-winning brand and product storytelling.

This requires a strong consumer-centric approach, with a deeper knowledge of local consumer insights and cultural trends, so our communications can resonate more deeply. For this reason, two new Brand Company Functions are being created, located in ‚ÄúDrive markets‚ÄĚ (markets representative of a strategic consumer archetype for the brand), to ensure the development of an exceptional brand and product communications: ‚ÄúCreative Content Managers‚ÄĚ (content development) and ‚ÄúMarket Activation Managers‚ÄĚ (markets coordination and broadcast).

Job Purpose

  • Develop superior creative content for the US
  • Enhance consumer centricity fueling creative development with strong cultural insights gathered locally
  • Ensure global brand consistency and adhere to high brand standards & guidelines

Accountabilities

  • Collect brand strategy and guidelines for creative content development from the central Chivas Team in Chivas Brothers
  • Gather requirements from Chivas Brothers and PR USA regarding creative content needs and local consumer insights
  • Develop local creative assets based on global brand strategy and global big idea / CEP (Consumer Engagement Platform).

Those assets can include:

  • Local ATL Campaign (all media)
  • Key digital assets
  • Strategic Limited editions (i.e. directly related to the Brand‚Äôs big idea) and related assets, e.g. Balmain
  • Chivas initiatives such as the Chivas Venture, Manchester United FC/Football platforms and relevant cultural partnerships (where applicable)
  • Share creative brief guidelines with local marketing teams for other creative assets (e.g.: BTL, L3F)
  • Manage relationships with creative agencies and partners (incl. cost control): global agency and/or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc.
  • Liaise back with Chivas Team in Chivas Brothers to ensure developments are on-brand and on-strategy
  • Share content created with the local market for broadcast
  • Ensure all content created abides by the Responsible Marketing guidelines and local legal practices
  • Understand creativity and how a creative team works
  • Be sufficiently local consumer savvy to get buy-in from local marketers and avoid duplication of tasks
  • Being a strong collaborator between Chivas Brothers and the local marketing team is pivotal to this role
  • Always have a proactive approach to understanding and recognizing relevant cultural opportunities which could help drive creativity and activation

Job Requirement

Academic & Professional experience required

  • Graduate Degree in marketing or business management
  • Professional experience (min 10 years)
  • Strong experience in developing global and/or local creative campaigns
  • Preferable if previous experience in (or at least a solid understanding of) global brands and street brands spanning sport, music and fashion
  • Successful creative execution track record preferably lifestyle or luxury brands
  • Strong experience in leading creative development with multiple stakeholders, including agencies
  • English & Japanese fluent proficiency

Life and perks at Pernod Ricard  

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, and diversity, and foster deep connections.  

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset. 

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast. 

244,400We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.  

Our hybrid work style 

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10 am-3 pm.  

Plus, great benefits and perks to toast to a life filled with support including: 

·        Competitive compensation including performance bonuses 

  • Domestic & international career development opportunities¬†
  • Competitive paid time off plan + wellbeing days‚ÄĮ¬†¬†
  • Medical, dental, vision and life insurance¬†
  • Product allowance to enjoy on Pernod Ricard products¬†¬†¬†
  • Gym reimbursement¬†¬†
  • Employee Assistance Program¬†

BetterUp Care wellness benefits include nutrition, sleep, executive coaching, etc.  

And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support. 

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to the United States local terms  

Target Hire Date:

2022-09-30-07:00

Interested? Apply for this role USD $163k-244k annual Apply
Pernod Ricard
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Créateurs de Convivialité
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