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Content Marketing Lead

Pilot.com San Francisco, CA
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Job description

We're seeking a strategic, data-driven leader to build and scale our content marketing efforts at Pilot. As the Content Marketing Lead, you'll develop the function's strategy, set its vision, and support product, sales and marketing team goals. Your work will be highly visible, cross-functional and broad in scope. Priorities include using data and insights to identify content marketing opportunities, designing programs that get measurable results, and working closely with our product and sales teams to create rich, high-quality content.

Key Responsibilities

  • Develop and execute a comprehensive content strategy for customer acquisition and growing our brand voice.
  • Manage and create a rich content calendar that supports a regular cadence of various types of content including: blog posts, white papers, ebooks, reports, videos, infographics, that are aligned to the buyer journey.
  • Develop our editorial style guide and tone guidelines to ensure a cohesive brand voice.
  • Serve as Pilot’s in-house editor for both internal and external content.
  • Measure and optimize the effectiveness of our content by developing reporting, KPIs, and metrics for each content channel
  • Lead the distribution and promotion strategy for content pieces with SEO, email, content syndication, and partnering with demand generation.

About You

  • 4+ years of experience in a B2B marketing role.
  • You’re extremely data-driven and used to tracing the impact of your efforts all the way out through revenue added.
  • Deep understanding of SEO strategies and best practices.
  • Superior written and verbal communication skills. You’ll need to demonstrate you can successfully write and edit content for a specialized industry.
  • Passion and ability to work well in a fast-paced, rapidly changing environment.

About Pilot

Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins and outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.

Pilot has over 1,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.

Why Pilot?

  • We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
  • The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
  • Flexible vacation/time-off policy
  • All federal holidays are observed
  • 100% coverage of employee-only (individual) benefits
  • Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
  • 401(k) plan

RECRUITMENT AGENCY POLICY

Pilot does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Pilot is not responsible for any fees related to unsolicited resumes.

EQUAL EMPLOYMENT OPPORTUNITY

Pilot is an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. We base employment decisions on business needs, job requirements, and individual qualifications, without regard to race, color, religion, or belief; national, social, or ethical origin; age; physical, mental, or sensory disability; sexual orientation; gender identity and/or expression; martial, civil union, or domestic partnership status; past or present military service; HIV status; family medical history or genetic information; family or parental status including pregnancy; or any other status protected by the laws or regulations in the locations where we operate. Pilot will not tolerate discrimination or harassment based on any of these characteristics. 

Pilot welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Pilot’s demonstrated commitment to diversity extends to hiring talented individuals in spite of prior criminal history in accordance with local, state, and/or federal laws, including San Francisco’s Fair Chance Ordinance and the California and Tennessee ban-the-box laws. 

If you are a qualified individual with a disability and need a reasonable accommodation in the job application process, please reach out to recruiting@pilot.com.

IMPORTANT E-VERIFY INFORMATION

Federal law requires Pilot to confirm the identity and employment eligibility of all persons hired to work in the United States, and Pilot participates in the E-Verify program for this purpose. Pilot will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

Please read the attached notices, available in English and Spanish, for important information.

Salary range Not specified
Date posted 29th September 2021
Commitment Full-Time
Place of work San Francisco, CA
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