We oversee all of the company advertising and marketing to ensure the flawless development and execution of world-class communications. Our team is looking for an experienced marketing communications professional to provide strategic and executional leadership across our consumer marketing with a focus on creative content. In this role, the Brand Content Manager will join an established team of Brand Managers, Functional Producers, creative teams, and Planners who work across functional teams (Retail, Channel, Interactive, Events, Video, and Packaging) to help lead, develop, and execute global integrated marketing communication efforts.
The day-to-day responsibilities include briefing creative and content curation teams (for example, Business Affairs, the Photo team, and so on); driving communications across teams; aligning with creative development schedules, presentations, and approval processes; and troubleshooting to create a smooth workflow for the cross-functional teams involved.
Key Qualifications
As a member of the Brand team, you will drive and lead the creation and creative development of content for use across teams and GEOs. This content may include video, photography, demo content, third-party content, partner content, illustrations, screens, hardware, and animations.
We work closely with Product Marketing, content teams, and specialists to strategically align our content to product features and communication strategies. We lead launch and sustaining campaign efforts from inception to completion, including the creative content strategy and integration across functions.
Work closely with the Brand Manager and the Cross-functional Project Manager to create a high-level creative content plan across a launch. Communicate the content strategy and directional changes to functional partners. Partner with the Brand team and Planner to develop compelling content briefs that align with the overall communication strategies. Participate in creative reviews to ensure the content strategy is on brief and the content story is carried across marketing materials. Establish processes and documentation to track legal clearances, usages, and placements of key as- sets across all marketing touchpoints.
Education
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