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Brand Content Manager

Pinnacle Group, Inc. Dallas, TX
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Job description

We oversee all of the company advertising and marketing to ensure the flawless development and execution of world-class communications. Our team is looking for an experienced marketing communications professional to provide strategic and executional leadership across our consumer marketing with a focus on creative content. In this role, the Brand Content Manager will join an established team of Brand Managers, Functional Producers, creative teams, and Planners who work across functional teams (Retail, Channel, Interactive, Events, Video, and Packaging) to help lead, develop, and execute global integrated marketing communication efforts.

The day-to-day responsibilities include briefing creative and content curation teams (for example, Business Affairs, the Photo team, and so on); driving communications across teams; aligning with creative development schedules, presentations, and approval processes; and troubleshooting to create a smooth workflow for the cross-functional teams involved.

Key Qualifications

  • You have five to 10 years experience as an account manager, creative producer, or project manager, preferably at a creatively driven ad agency or in-house marketing communications department.
  • You are enthusiastic, inquisitive, and team-oriented, with the ability and vision to define the day-to-day aspects of your primary role while keeping the focus on its larger goals.
  • You have shown ability to actively build rapport, credibility, and influence and to make things happen throughout a highly matrixed organization.
  • You have expertise in managing the creative development process across a variety of communication vehicles, including interactive, print, and PR.
  • You will support, understand, and enhance the creative development process across multiple media and functional teams.
  • You can balance working in a fast-paced, creatively driven organization with an analytical and focused approach to marketing.
  • You are deeply organized and have rigorous attention to detail.

As a member of the Brand team, you will drive and lead the creation and creative development of content for use across teams and GEOs. This content may include video, photography, demo content, third-party content, partner content, illustrations, screens, hardware, and animations.

We work closely with Product Marketing, content teams, and specialists to strategically align our content to product features and communication strategies. We lead launch and sustaining campaign efforts from inception to completion, including the creative content strategy and integration across functions.

Work closely with the Brand Manager and the Cross-functional Project Manager to create a high-level creative content plan across a launch. Communicate the content strategy and directional changes to functional partners. Partner with the Brand team and Planner to develop compelling content briefs that align with the overall communication strategies. Participate in creative reviews to ensure the content strategy is on brief and the content story is carried across marketing materials. Establish processes and documentation to track legal clearances, usages, and placements of key as- sets across all marketing touchpoints.

Education

  • A Bachelor’s degree is preferred.
Salary range Not specified
Date posted 20th September 2021
Commitment Contract
Place of work Sunnyvale, CA
Additional information
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