The Content Designer, UX, and Researcher will work with the design and product teams to build and test content on, and related to, MyCity.
Work will be done in agile sprints, with work being assigned from a prioritized backlog.
The content designer will be expected to conduct and attend user research sessions, write copy, test that copy, and refine copy to create an optimized user experience for New Yorkers applying for services
Tasks:
Create content for MyCity, noting vulnerable residents, multiple languages and reading levels, and based on discovery
Design a content architecture based on user needs found during discovery
Provide an outline for a content strategy for a scalable MyCity portal across multiple agencies
Provide a style guide for the organization and partners to keep voice and tone consistent across multiple authors
Inform CMS discussions and information architecture decisions in collaboration with design and engineering based on the user needs of partner organizations found during discovery
Audit repetitive content across multiple channels in order to unify to consistent information and single sources of truth
Work with senior leadership to evangelize and train the skills and value of content design
Implement data-driven analysis of content performance and user journeys to inform the content design
Take part in user research as part of discovery and synthesize findings around content
Provide constructive and actionable feedback on the work of other content creators across disciplines
MANDATORY SKILLS/EXPERIENCE
Demonstrated experience working in content design, UX, and user research on high-profile online products used by a diverse audience
Relentless focus on the user, able to translate user feedback to content needs and user stories
Ability to influence at the most senior levels in an organization, communicating the value of content across our services and channels
Ability to think strategically, mapping organizational needs to content development
Ability to write content strategy across a range of services
Ability to prototype content in a range of tools
Ability to run a community of practice, develop people and set strong consistent standards for content design practice
Ability to develop user-focused content across multiple services and channels to create a seamless user experience
Ability to translate the business language to plain English, bridging the gap between a corporate service need and a user need
Ability to build relationships across the organization at all levels, especially with policymakers and service owners
Strong communication skills, including the ability to make complex languages and processes easy to understand
Skilled in providing feedback to and mentoring others to make sure they are delivering quality work
DESIRABLE SKILLS/EXPERIENCE:
Ability to coach teams in agile ways of working
Experience pairing with other disciplines to create content in digital services
A nuanced understanding of diversity, equity, inclusion and accessibility in the context of digital service design
Experience using analytics, user feedback, and user research to evaluate and improve content.
Experience creating clear content across multiple services and channels concurrently, working between product teams with the ability to prioritize
Experience in line management and development of people
Experience coaching and mentoring
Experience writing content strategy and designing information architecture
SPECIAL REQUIREMENTS:
Mustprovide a portfolio including writing samples created by the candidate (can be existing/previously created work)