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As Freelance Associate Director, Content Strategy, you provide leadership to the content strategy practice by understanding, applying and disseminating content best practices as part of a larger, cross-functional team.

You help to lead the overall content strategy for your clients’ cross-channel content initiatives. You collaborate with creative and technical teams as well as subject matter experts across product lines, brands, and/or regions to understand and help support strategic business objectives and customer requirements.

Note: This is a freelance role 40/hrs a week for 6 weeks with a possible extension.

Responsibilities:

  • Client-facing, senior strategic support
  • Estimating, planning, proposing/pitching and general support of business development
  • Content assessment. Providing content revision/creation
  • Recommendations that help the business and its customers achieve goals (using criteria based on brand documentation, competitive assessments, audience segmentation, SEO data, and site metrics)
  • Generating and/or overseeing an inventory of relevant client content assets
  • Creating and/or reviewing site structure and nomenclature for the most intuitive presentation of content, usually partnering with UX
  • Creating taxonomies, ontologies, and tagging strategies
  • Ensuring content is structured properly for any relevant backend systems including CMS, DAM, eCommerce and/or PIM
  • Contributing to technical system evaluations (such as CMS, DAM, and/or PIM) from a content perspective in terms of requirements
  • Establishing and/or maintaining editorial standards and accuracy/quality of content
  • Creating and/or implementing an editorial calendar to align site releases with product launches, seasonal promotions, and more
  • Overseeing content migration and creating or reviewing associated planning documentation
  • Evaluation and optimization of content processes and roles
  • Contributing to definition and management of, as well as periodic updates to, content governance and workflow as well as localization strategies
  • Responsible for management of, as well as periodic updates to, personalization and content tagging strategies for the site
  • Managing 2-4 junior content strategists

Qualifications

  • 8+ years experience in digital content strategy or similar
  • Experience leading content or cross-functional teams
  • Agency or consulting experience a plus
Interested? Apply for this role Apply
Publicis Sapient
Visit website Boston, MA
We help people thrive in the brave pursuit of Next.
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