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🥳 Perspectives 2022 is now available on demand Access now

As Freelance Associate Director, Content Strategy, you provide leadership to the content strategy practice by understanding, applying and disseminating content best practices as part of a larger, cross-functional team.

You help to lead the overall content strategy for your clients’ cross-channel content initiatives. You collaborate with creative and technical teams as well as subject matter experts across product lines, brands, and/or regions to understand and help support strategic business objectives and customer requirements.

Note: This is a freelance role 40/hrs a week for 6 weeks with a possible extension.


  • Client-facing, senior strategic support
  • Estimating, planning, proposing/pitching and general support of business development
  • Content assessment. Providing content revision/creation
  • Recommendations that help the business and its customers achieve goals (using criteria based on brand documentation, competitive assessments, audience segmentation, SEO data, and site metrics)
  • Generating and/or overseeing an inventory of relevant client content assets
  • Creating and/or reviewing site structure and nomenclature for the most intuitive presentation of content, usually partnering with UX
  • Creating taxonomies, ontologies, and tagging strategies
  • Ensuring content is structured properly for any relevant backend systems including CMS, DAM, eCommerce and/or PIM
  • Contributing to technical system evaluations (such as CMS, DAM, and/or PIM) from a content perspective in terms of requirements
  • Establishing and/or maintaining editorial standards and accuracy/quality of content
  • Creating and/or implementing an editorial calendar to align site releases with product launches, seasonal promotions, and more
  • Overseeing content migration and creating or reviewing associated planning documentation
  • Evaluation and optimization of content processes and roles
  • Contributing to definition and management of, as well as periodic updates to, content governance and workflow as well as localization strategies
  • Responsible for management of, as well as periodic updates to, personalization and content tagging strategies for the site
  • Managing 2-4 junior content strategists


  • 8+ years experience in digital content strategy or similar
  • Experience leading content or cross-functional teams
  • Agency or consulting experience a plus
Interested? Apply for this role Apply
Publicis Sapient
Visit website Boston, MA
We help people thrive in the brave pursuit of Next.
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