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Our reputable client is seeking a knowledgeable and experienced Digital Marketing Specialist. This professional should be able to keep tight control of the bottom line while expertly navigating the ins and outs of marketing strategy, analysis and campaign execution. Experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices, as well as a customer-first mindset is essential for this job. We want to hear from you if you are detail-oriented and have strong decision-making and interpersonal skills.

This position will be responsible for the strategic planning and implementation of all digital initiatives that support the sales strategy and marketing plans for our client. You will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media, with support from the Marketing Manager.

How you will make an impact

  • Maintain project timeline and status and communicate updates regularly for digital projects
  • Collaborate with technology and creative vendor partners in order to meet expectations on budget, deadlines and brand compliance
  • Support other project tasks related to print, direct mail and data management as needed
  • Enhance job knowledge by reading trade publications and seeking out educational opportunities
  • Develop and execute digital marketing initiatives to meet objectives in customer acquisition, growth and retention, and reactivation
  • Create strategies and tests to optimize spend and performance of paid digital campaigns
  • Work with executive leadership to identify trends and insights, and share thought leadership
  • Monitor digital marketing campaign performance through reports
  • Aid in updating the online customer portal to improve user experience
  • Build and maintain the company's social media presence
  • Discover ways to enhance the company's website through creative landing pages, blog posts and SEO
  • Ensure the company's customers and partners are engaging with content

Requirements

  • Must be skilled in communication and collaboration
  • Noteworthy credentials in creating digital brands with strong ROI
  • Skillful in vendor management
  • Should have a good balance of initiative and skill
  • Strong knowledge of driving traffic to a company's main site and enhancing the frontline customer journey
  • Knowledge of Content Management System (CMS) & Digital Marketing System (DMS)
  • Prior experience managing strategic multichannel marketing and maintaining digital brand consistency
  • Well-rounded in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

Interested? Apply for this role USD $16-18 hourly Apply
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