Content Marketing Lead

Runway is building a first-of-its-kind platform for teams to track, automate, and collaborate on their mobile app releases. The tool is already used by industry-leading mobile teams to ship some of your favorite apps for food delivery, fitness, finance, and more!

About Us

We’re a small but mighty team of ex-mobile engineers building tools for mobile teams – and there’s a lot to do! Everyone on the team works hard, learns something new every day, and gets things done. We have a strong culture of transparency and collaboration, and you won’t be working away in a silo. You’ll be valued, respected, and your work will matter.

We’re a distributed team spread across multiple continents, with an NYC center of gravity.

This is a first hire for a content department and this role will work with the Head of Growth and CEO to drive increased awareness and adoption of the Runway platform. The main focus of the role will be to continually publish and spearhead Runway’s thought leadership on various topics related to mobile development through blog posts, whitepapers, case studies and more. Specific expectations for the role:

• Work cross-functionally within Runway to help develop a content strategy, editorial opportunities and calendar for publication
• Lead content development including research, briefs, writing and editing - assuming ownership for timely delivery
• Build and execute a playbook for effectively distributing content across online channels and target communities
• Identify, experiment and engage with new distribution channels and formats for content, both online and offline
• Ensure that content strategy is informed by site performance analysis, SEO and audience insights to continuously optimize results
• Support sales and marketing with a range of content types that add value to the customer journey, onboarding and retention

About you

• You are first and foremost an excellent writer and communicator, capable of producing high-quality content week in and week out.
• You have 2+ years of relevant experience writing content for engineering-minded audiences.
• You enjoy a collaborative writing process and don’t have a problem asking for help or receiving feedback.
• You enjoy working in a developer-driven environment where you are challenged to write about new concepts in a human way.
• You are a self-starter, resourceful, and capable of a high level of execution on a remote-first team.
• You are organized and thorough in how you work, and you understand that you are setting an example for a wider team.

What you can expect

By Month 1

• Familiarizing yourself with Runway’s mission, team, goals, customers, etc.
• Giving a hand in setting editorial calendar and priorities
• Hitting the ground running 1) get on the same page with editorial tone 2) writing 2 or 3 content pieces
• Helping with posting and distributing content online through various channels

By Month 3

• Owning and executing on our editorial calendar and delivery (1 piece/week)
• Analyzing and suggesting edits and iterations that can help us meet KPIs
• Participating in developing content / messaging around new feature launches

By Month 6

• Handling more resources in the content team
• Taking and leading initiatives that can add to our content playbook — editorial angles, repackaging / repurposing, exploring new channels and communities
• Taking on more cross-functional tasks within Runway, i.e. sales enablement

By 1 Year

Managing content team Being a public resource and thought leader for Runway’s mission

ADDITIONAL INFORMATION

All your information will be kept confidential according to EEO guidelines.

When you apply

Please include a description of your recent experience or a resume, and links to any writing samples.

Why you should join Runway

Runway is building a first-of-its-kind tool for teams to track, automate, and collaborate on their mobile app releases.

Managing mobile app updates has typically been a frustrating and costly exercise of performing tasks across a range of tools (e.g., GitHub, Jira, your CI environment, the command line), herding cats on Slack to get everyone on the same page, and manually updating a 50-line release spreadsheet. And there’s often even more inefficiency than teams realize, from a steady drip of small tasks and context-switching.

The Runway team has firsthand experience with the problem. We’ve designed, developed, and released native mobile apps at companies like Rent the Runway, Kickstarter, and ClassPass, and we came to recognize that there was an opportunity to streamline and automate much of the process; to go far beyond traditional CI/CD workflows in fostering meaningful collaboration, de-risking development, and empowering teams to spend their time building great features instead of managing releases.