Content Marketing Manager

Compensation: $92,000 - $122,600 per year (SF Bay Area candidates only)

The exact compensation may vary based upon skills & experience

Although we're small, we're mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and DE&I. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.

Individuals of all ages, all people of color, women, women of color, individuals from the LGBTQIA+ community, and all other individuals are strongly encouraged to apply.

This is a full-time exempt position reporting into our Director of Digital Marketing in our Milpitas office

Position Description:

We are looking for an experienced Content Marketing Manager to join our marketing team. The ideal candidate will be responsible for developing and implementing content marketing strategies that promote our company's products and services. This role involves creating engaging content that attracts and engages the target audience, drives website traffic, and generates leads.

Core Responsibilities:

• Develop and implement Content Marketing strategies that support the company's business goals and maps to key touch points and customer journey phases
• Create and manage engaging content for the company's website, blog, social media, email, and other digital channels ensuring it fits key messaging and brand voice
• In collaboration with product marketing team, work with agency/contract resource to finalize content for marketing collateral such as datasheets, white papers, case studies etc.
• Develop creative copy for the website, email and other digital channels
• Manage and analyze the effectiveness of marketing campaigns and adjust strategies as needed via A/B testing
• Leverage SEO insights, data & competitive analysis to adjust content strategy, identify content opportunities & optimize existing content
• Stay up-to-date with the latest trends and best practices in content marketing

What Success Looks Like:

• You ensure alignment of the company's offerings with member needs, driving revenue growth and customer retention
• You provide quality content marketing support to product marketing managers, marketing communications managers, digital marketing and product teams able to take existing positioning and key messaging into digital marketing content for paid owned and earned media
• You deliver ideas clearly and confidently, using creative approaches to translate complex concepts into resonant messages
• You lead multiple projects at a time, defining the scope of work, deliverables, and timelines

Experience & Success Factors:

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years experience as a Content Marketing Manager or similar role
• Experience in technology industry, semiconductor would be a plus
• Excellent writing and editing skills
• Technical writing experience is good to have
• Strong project management and organizational skills
• Excellent communication skills
• Positive and open-minded attitude
• Collaborative and team-oriented approach
• Organized, great attention to detail
• Proficiency in MS Suites, project management tools such as SmartSheets, Asana or Wrike
• SEO and Google Analytics required
• SEMRush or similar tool experience preferred
• HTML/CSS experience
• Photoshop basics preferred
• Drupal CMS experience – nice to have

What We Offer:

• Competitive salary and benefits package
• Opportunity to work with a talented and passionate team with opportunities to work with senior executives
• Professional development and growth opportunities
• A dynamic and collaborative work environment

SEMI® is the global industry association connecting over 3,000 member companies and 1.5 million professionals worldwide across the semiconductor and electronics design and manufacturing supply chain. We accelerate member collaboration on solutions to top industry challenges through Advocacy, Workforce Development, Sustainability, Supply Chain Management and other programs. Our SEMICON® expositions and events, technology communities, standards and market intelligence help advance our members' business growth and innovations in design, devices, equipment, materials, services and software, enabling smarter, faster, more secure electronics. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and collaborate on common industry challenges. SEMI maintains offices in Milpitas, Bangalore, Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo and Washington, D.C. Visit www.semi.org and connect with SEMI on LinkedIn and X to learn more.

SEMI is an equal opportunity and affirmative action employer and makes employment decisions based on merit. We want to have the best available person in every job. Company policy prohibits unlawful discrimination based on race, color, creed, gender (including gender identity and gender expression), religion (all aspects of religious beliefs, observance or practice, including religious dress or grooming practices), marital status, registered domestic partner status, age, national origin, (includes language use and possession of a driver’s license issued to persons unable to prove their presence in the United States is authorized under federal law), ancestry, physical or mental disability, medical condition (including cancer or a record or history of cancer, and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information sexual orientation, military and veteran status or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Discrimination can also include failing to reasonably accommodate religious practices or qualified individuals with disabilities where the accommodation does not post an undue hardship. All discrimination is unlawful.