Content Marketer / Strategist

About Us: Shipturtle (www.shipturtle.com) is revolutionizing e-commerce with innovative, collaborative solutions for online retailers. We specialize in creating custom Vertical Marketplaces via Brand Collaborations, simplifying product management, order fulfilment, and business operations. With integrations across major platforms like Shopify, WooCommerce, and Magento, Shipturtle is the go-to partner for elevating e-commerce.

Job Summary/Objective: We are seeking a dynamic and strategic Content Marketer/Strategist to lead our content initiatives and drive our brand’s digital presence. This role will focus on creating and executing data-driven content strategies that engage audiences, enhance SEO performance, and support business goals. The ideal candidate will have a strong understanding of content marketing, audience segmentation, SEO, and analytics, with a passion for driving growth through compelling, results-oriented content.

Responsibilities:

• Develop Content Strategy: Create comprehensive content strategies that align with business goals, drive brand awareness, and generate leads.
• Content Planning & Execution: Oversee the planning, creation, and distribution of content across various platforms, including blogs, social media, email newsletters, and websites.
• SEO Optimization: Optimize content for SEO, conducting keyword research, implementing best practices, and tracking performance to improve search engine rankings.
• Audience Engagement: Identify key audience segments and tailor content to resonate with specific customer needs, pain points, and interests.
• Analytics & Reporting: Monitor and analyze content performance using analytics tools (Google Analytics, SEMrush, etc.), generating actionable insights to improve future strategies.
• Collaborate with Teams: Work closely with marketing, design, and product teams to ensure content is aligned with branding, product messaging, and business objectives.
• Content Calendar Management: Manage content calendars to ensure timely delivery of content that supports seasonal campaigns, product launches, and other strategic initiatives.
• Content Optimization: Continuously optimize existing content to improve engagement, conversions, and SEO rankings.
• Stay Current with Trends: Stay up-to-date on industry trends, emerging content formats, and digital marketing tactics to incorporate innovative ideas into strategies.
• Lead and Mentor: Lead content initiatives and collaborate with junior writers, providing guidance and feedback for quality and consistency.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3-4 years of experience in content marketing, content strategy, or a related role.
• Strong knowledge of SEO, digital marketing tactics, and content management systems (e.g., WordPress).
• Proven experience with analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to measure and improve content performance.
• Exceptional writing, editing, and communication skills.
• Ability to create and implement strategies that engage and convert audiences.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• A creative mindset with a strategic approach to problem-solving.
• Experience with social media marketing and email campaigns is a plus.

How to Apply: If you’re a strategic thinker with a passion for content marketing and driving business growth, we’d love to hear from you! Please send your portfolio along with your application at hr@shipturtle.com to showcase your previous work and demonstrate your expertise.

Shipturtle is an equal-opportunity employer. Join us in shaping e-commerce's future.