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BE PART OF A BANK LIKE NO OTHER.

When you work with the world's most innovative companies, you know you're making a difference.

Our clients are the game changers, leaders and investors who fuel the global innovation economy. They're the businesses behind the next medical breakthroughs. And the visionaries whose new technologies could transform the way people live and work.

They come to SVB for our expertise, deep network and nearly forty years of experience in the industries we serve, and to partner with diverse teams of passionate, enterprising SVBers, dedicated to an inclusive approach to helping them grow and succeed at every stage of their business.

Join us at SVB and be part of bringing our clients' world-changing ideas to life. At SVB, we have the opportunity to grow and collectively make an impact by supporting the innovative clients and communities SVB serves. We pride ourselves on having both a diverse client roster and an equally diverse and inclusive organization. And we work diligently to encourage all with different ways of thinking, different ways of working, and especially those traditionally underrepresented in technology and financial services, to apply.

Silicon Valley Bank is seeking an experienced Sr. Digital/Content Strategist to work at the center of the innovation economy, developing content and engagement experiences as well as marketing communications that resonate with affluent, high net worth and family office leaders powering the innovation economy.

The Digital/Content Strategist will be a crucial partner for the business segment team, charged with creating best-in-class content experiences and products that demonstrate SVB’s key differentiators as well as educational content to increase the probability of the startup’s long-term success in effective and engaging ways.

Working across different groups in the marketing department, including product marketing and segment marketing teams, plus the Private Bank unit, the Digital/Content Strategist will need a full stack of content development and marketing skills to navigate, plan, execute and optimize content marketing initiatives in a fast-paced and constantly changing landscape.

Responsibilities

  • Owns the strategy and execution of content plans and digital content experiences for the Private Bank
  • Partners with marketing strategy and sales team to envision and deliver unique content experiences that support digital-centric client acquisition and client engagement. Key collaborator with Integrated Marketing Strategy and business stakeholders
  • Cross-functional collaboration on the ideation and creation of content themes/topics as well as the development of original content and the repurposing of that content to gain efficiencies​
  • Partners with marketing strategy and sales team to envision and deliver unique content experiences that support digital-centric selling and client engagement. 
  • Key contributor in Integrated Marketing Planning meetings working closely w/ key business stakeholders
  • Cross-functional collaboration on the ideation and creation of original content and develop content themes/topics​
  • Creates compelling long-term editorial strategies that build engagement and support business goals
  • Identifies new experiential content opportunities to deepen prospective and existing client engagement; stays abreast of emerging form factors; able to assess applicability to SVB’s pursuit of ever-deeper client engagement
  • Leads all content development and optimization aspects with the content team and Growth Marketing organization. Aligns content strategy and delivery with audience insights, and marketing and business
  • Manages agency relationships and collaborates with writers and designers (e.g. UX/UI, visual, video, etc.) in the production of content and digital experiences
  • Ensure consistent experience, and implement appropriate localization/translation strategies​ as needed
  • Partners with the Marketing Analytics team, to assess content performance and client engagement to recommend course corrections and enhancements, as well as implement and track KPIs
  • Contributes to content best practices that align with brand standards
  • Collaborates with UX/UI designers and visual designers to envision and bring content experiences to life.

Prior Experience

  • 5+ years in B2B marketing and/or financial services
  • Brand strategy experience a plus
  • Full stack marketing channel experience preferred
  • Experience in multimedia content production
  • Experience in a highly regulated industry

© 2022 SVB Financial Group. All rights reserved. SVB, SVB FINANCIAL GROUP, SILICON VALLEY BANK, MAKE NEXT HAPPEN NOW and the chevron device are trademarks of SVB Financial Group, used under license. Silicon Valley Bank is a member of the FDIC and the Federal Reserve System. Silicon Valley Bank is the California bank subsidiary of SVB Financial Group (Nasdaq: SIVB).

Equal Employment Opportunity

Silicon Valley Bank is an equal opportunity employer dedicated to expanding its commitments and investments to create a more diverse, equitable and inclusive company culture and innovation ecosystem. We are strongly committed to the values and policy of equal employment opportunity across our employment practices.

Silicon Valley Bank UK Limited is registered in England and Wales at Alphabeta, 14-18 Finsbury Square, London EC2A 1BR, UK (Company Number 12546585). Silicon Valley Bank UK Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority (Firm Reference Number 543146). Details about the extent of our regulation by the Prudential Regulation Authority are available from us on request.

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Silicon Valley Bank
Visit website Santa Clara, CA
The bank of the world's most innovative companies and their investors.
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